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Research Paper Presentations at Conferences
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Scholar Name
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Research Paper Title
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Conference Details
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Kashika Chadha
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Luxury Fashion Brands Embracing the Digital: An Exploratory study to unfold the success strategy
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ICBM, DTU, 29 and 30th March,2019
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A Review of Content Sharing and communication over social media platforms
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ICOMBS, IBS Hyderabad,15th and 16th November,2019
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Content Marketing: Taking a leap forward with social media
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PAN IIM Rohtak, 12,13,14th December,2019
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Who plays the second fiddle on Social Media? A review of Marketer Generated Content and User generated content
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019
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Length and Breadth of content Marketing with respect to social media
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MTMI Conference, Mauritius, 20 and 21st December,2019
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MILAP Cosmetics- Expanding horizons and Exploring new markets
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International Case Conference, Katastasi (FIIB), 4th Jan,2020
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A comparative study on the dimensions of Marketer generated content and user generated content on social platforms
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International conference on Business Transformation in Global Digital Era: Re-innovate, Re-strategize, Re-model (INCONSYM,2020), 20th,21st & 22nd February,2020
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A Review of Social Media Content: A New Power horse of Marketing
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International Conference on Advances in Management Practices (ICAMP),2020
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Developing a conceptual framework of Social Media Engagement: Drivers, Dimensions & Concequences
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International Management Conference, AMRIT, 16,17th & 18th December,2020
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Shabnam Kumari
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Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019
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Indian Export Performance in Pre and Post reform Period: A Review
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MTMI Conference, Mauritius, 20 and 21st December,2019
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An Empirical Investigation of Indian Agricultural Exports during 2013-2018
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IIM Sambalpur, 28.29,30, December, 2019
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A Study on the Key Determinants of Indian Agricultural Exports in the Post Reform Period
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International Conference on Advances in Management Practices”, JIMS Rohini, 23rd May, 2020
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Determinants of Indian Agricultural Exports in the post reform period: With specific reference to Tea, Natural Rubber & Coffee (green)
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Finance India International Research Conference, Indian Institute of Finance, Greater Noida, 8th August, 2020.
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Somya Jain
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Millennials And Motivation: What works?
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PAN IIM Rohtak, 12,13,14th December2019
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“Collaboration and Trust at the workplace, Can it affect the personality traits of an employee?”
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IIM Sambalpur, 28.29,30, December 2019
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Dynamics of Servant Leadership, Authentic Leadership, and Mindfulness
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Transforming HR in the digital ERA: prospectus and implicit issues, IMS Ghaziabad, 11th January 2020
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“Impact of personality traits on the organizational culture dimensions”
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhubaneswar), 29th and 30th November2019
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Role of Emotional Intelligence in handling stress: Evidence from Higher Education
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International Conference on Advances in Management Practices ICAMP- 2020, 23th May 2020
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Place of emotional intelligence and mindfulness in entrepreneurs life
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International Conference on Dynamic Business Environment: Challenges & Opportunities in the New Normal-ICDBE-2021, IMS Ghaziabad University Courses Campus
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Great Leader in COVID 19: Narendra Modi
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VIPS December 2020
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Himanshu Goel
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Future growth of E-commerce Contribution Analysis of Marketing and Finance Functions
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IIM Indore International Conference Proceedings (Emerald), 26 - 28th, July, 2019
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M/M/1 single server Markovian Queuing systems with reverse balking and Catastrophe
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IIM Ahmedabad Conference Proceedings, 16-18th December, 2019
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A Management Dilemma: Less Cash vs Cash Less
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International Case Conference, Katastasi (FIIB), 4th Jan,2020
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Customer Perception Towards online Banking in terms of usability, Risks & Comfort
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PAN IIM Rohtak, 12,13,14th December,2019
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Analyzing Cointegration and Causality between Indian Stock Market and Macroeconomic Variables
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IIM Sirmaur - Paper Accepted, 6-7th March, 2020
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Stochastic Stock Price Prediction Model
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019
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Are Indian and Chinese Stock Market Interlinked ? An Application of Causality and Cointegration Approaches
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Finance India International Research Conference, Indian Institute of Finance, Greater Noida, 8th August, 2020.
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Reverse reneging with encouraged arrivals and catastrophe
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5th International Conference on “Global Business Environment, Entrepreneurship, Resource Planning and Regional Development”, IMI Bhubaneswar, 29-30th, November, 2019
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Dynamic Prediction of Indian of Indian Stock Market: An Artificial Neural Network Approach
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The open University, Hong Kong, September
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Analyzing International Linkage of the Indian Stock Market with the Chinese Stock Market using Causality and Cointegration Approaches
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ICAMP, 2020
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Artificial Neural Networks (ANNs):- An effective tool in Financial Analysis
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MTMI Mauritius, 20-21th, December, 2019
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Rashika Malik
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Achieving Sustainable development through Green Banking
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Prastuti 2020, 7th March 2020
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Sustainable Banking: A Roadmap to Sustainable Development
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ICAMP 2020, 23rd May 2020
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Rupanshi Toteja
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Transforming Delhi Tourism to Ecotourism
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Prastuti, JIMS, 7th March 2020
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Moving Religious Tourism to Virtual Tourism
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International conference- ICAMP 2020 at JIMS, 23rd May 2020
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Disruptions Exacerbating E-Learning Process- An Empirical Work
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National E-conference on SDG 4 Covid-19: Re-calibrating Indian Education System at PHD Chamber of Commerce and Industry, 24th July 2020
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Sustainable Strategies for Tele-Medicine Industry
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International Conference on Strategies for Sustainable Practices: During and Post Covid at Jagannath Univeristy on 1st October 2020
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Confirmatory Analysis of factors influencing users adoption of OTT Industry
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E-Conference on Industry 4.0 - Current Scenarios and Potential Directions at PHD Chambers of Commerce and Industry on 16th October 2020
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Vandana
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Green hrm in promoting environmental sustainability- a road map for Indian retail companies
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ICAMP- 23rd May 2020
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Green hrm in promoting environmental sustainability- a road map for Indian IT companies
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Prastuti 2020- 7th March 2020
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Jasmeet Kaur
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Blockchain: A contemporary tool in Banking sector
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ICBM, DTU, 29 and 30th March,2019
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Digi India: A Growth Trajectory
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019
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An Empirical study of financial linkages between stock markets of SAARC nations
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IIM Sambalpur, 28.29,30, December, 2019
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Analysis of Dynamic linkages between the Stock Markets of Emerging Market Economies (EME)s.
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Analysing the applicability of Black & Scholes approach: A Systematic review
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MTMI Conference, Mauritius, 20 and 21st December,2019
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Pooja Kudesia
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An Emperical Study on Effectiveness of Customer Engagement Strategies adopted by Leading banks during four Lockdowns in Jaipur City
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International Webinar on Contemporary Issues on Business Management and Information Technology , 22 & 23 , June , 2020, Amity Univeristy , Patna
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Niche Products : Analyzing Middle Aged Consumer Propensity to Purchase over Generic products in Jaipur City
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International Conference on Advances in Management Practices ( ICAMP , 2020) , May 23 , 2020
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Study of Effectiveness of Instagram as a tool for Marketing amongst Yoga Teachers in Jaipur City
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International Conference on Inter disciplinary Academic Research & Innovation ( IARI, 2020) , Apex College , Makrana , Rajasthan , 31 Jan -1 Feb , 2020
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Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City
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International Conference on Business Management and Social Innovation , 24 Aug , 2019
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Anuradha Jain
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Effect of CRM on Customer Satisfaction: A Case of Indian PSU Bank
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INTERNATIONAL CONFERENCE ON MARKETING, TECHNOLOGY & SOCIETY
Organized by IIM Kozhikode from December 07th - 09th, 2020
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Priyanka Sadhna
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Key Motivators for Generation Z at Workplace
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International Conference on Advances in Management Practices (ICAMP), 2020, 23 May 2020, JIMS, New Delhi, India
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Making way for Gen Z employees: Revisiting employee engagement
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International Conference on Dynamic Business Environment: Challenges & Opportunities in the New Normal-ICDBE-2021, IMS Ghaziabad University Courses Campus
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Sarvesh Yadav
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Every Crowd has a silver Lining: Emergence & Application of Crowdsourcing
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Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019
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Crowdsourcing: Development & Application in Marketing
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MTMI Conference, Mauritius, 20 and 21st December,2019
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Defining the level of Customer Satisfaction towards cab services in Delhi: An Analytical Study
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IIM Sambalpur, 28.29,30, December, 2019
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Exploring and Harnessing the Crowd: Crowdsourcing
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PAN IIM Rohtak, 12,13,14th December,2019
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Heena Arora
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Neuromarketing: A tool to understand consumer psychology
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MDI, Murshidabad
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ACT: An Action to communicate & transform
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AIMA
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Defining the level of Customer Satisfaction towards cab services in Delhi: An Analytical Study
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IIM Sambalpur
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Deepak
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Nudge Theory and Its Application in Organic Consumer Products: A Review Study”
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MDI, Murshidabad
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Ashish Siha
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Social Entrepreneurship: A Conceptual Work
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EDI,Ahmedabad,25-27th February,2021
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Disha Garg
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The Dynamic shift in HR Landscape due to COVID-19: An Exploratory Study
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International Conference on Changing Business Paradigm organized by
MDI Murshidabad from 19th-21st March, 2021
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Research Paper Publications
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Scholar Name
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Paper Title
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Journal Details
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Kashika Chadha
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MILAP Cosmetics- Expanding horizons and Exploring new markets
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Journal of Management and Public Policy (MDRF), Vol.11 No.1,2019
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Customer Satisfaction from ecommerce website
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International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 8, November,2019
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A Review of Content marketing with respect to social media
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GHS-IMR, Vol12, Issue 1& 2, December,2019
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Luxury Fashion brands Embracing the Digital: An Exploratory Study to Unfold the Success Strategy
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‘Manthan’- Journal of Commerce and Management, Vol.7 Issue 2, January,2020
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Shabnam Kumari
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Impact of Cultural Differences on Organization Performance: with reference to Tech Mahindra Ltd.
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Indian Journal of Management & Indian Business Studies, Vol. 6, Issue 1
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Defining impact of colours in buying behaviour of the customers with reference to mobile phones
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International Journal of Engineering , Applied and Management Sciences & Paradigms, Vol 54 Issue 7, October,2019
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Mental Health Issues with Entrepreneurs in a Start-up Journey: Concerns & Remedies
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Tathapi, UGC Care, June 2020
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Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0
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Focus: Journal of International Business, EBSCO, Proquest, ICI Index, December 2020
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Determinants of Indian Agricultural Exports in the Post Reform Period with special reference to Tea, Natural Rubber and Coffee (Green)
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Finance India, Scopus, ABDC – C, Scopus indexed, Vol. XXXIV No. 4, December 2020, Page 1563 – 1578.
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Impact of the COVID-19, Lockdown and Unlock on the Indian Stock Market and its International Linkage with the Chinese Stock Market
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International Journal of Monetary Economics and Finance, Scopus, ABDC – C.
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Himanshu Goel
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Ratio Analysis: A Study on Financial performance of Ashok Leyland
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Saudi Journal of Economics and Finance, Vol. No. 3 Issue 5, May, 2019
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Ratio Analysis: A Study on Financial performance of Eicher Motors
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International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 3, June,2019
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Stochastic Stock Price Prediction Model
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Our Heritage UGC CARE (Category - B), Vol. 67, Issue 2, December, 2019
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A Management Dilemma: Less Cash vs Cash Less
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Management Practices in the New Millennium (Bloomsbury Publication), Edited Book
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Are Indian and Chinese Stock Market Interlinked ? An Application of Causality and Cointegration Approaches
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Finance India, ABDC C and Scopus Indexed Journal
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Impact of the COVID-19 Lockdown, Unlock on the Indian Stock Market and its International Linkage with the Chinese Stock Markets
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International Journal of Monetary Economics and Finance, Scopus, ABDC – C.
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Analyzing Nexus between Stock Market and Key Macroeconomic Variables using Cointegration and Causality Approaches
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International Journal of Indian Culture and Business Management, SCI and UGC Care
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Analyzing Interlinkages of Indian Stock Market with Other Emerging Asian Markets
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International Journal of Economics and Business Research, ABDC C and Scopus
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Analyzing International Linkage of the Indian Stock Market with the Chinese Stock Market using Causality and Cointegration Approaches
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Clio: An Interdisciplinary Journal, UGC Care
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Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0
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Focus: Journal of International Business, EBSCO, Proquest, ICI Index, December 2020
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A Meta Analysis of the Application of ANNs in Accounting and Finance
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SCMS Journal of Indian Management, Scopus and UGC Care
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Behavioral Finance: Investors’ Cognitive Mistakes
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Kala Sarovar, UGC Care Journal
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Rashika Malik
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Sustainable development through green banking: a study on Indian banking sector
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International Journal of Recent Advances in Multidisciplinary Research, Vol. 07, Issue 07, pp. 6089-6094, July, 2020
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Rupanshi Toteja
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Marketing Strategies During Pandemic Times
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Shodh Sanchar Bulletin ,UGC Care, Vol 10, Issue 38, April - June 2020, Page no- 232-240
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Disruptions Exacerbating E-Learning Process At Instructor's End- An Empirical Work
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Sambodhi, UGC Care, October to December 2020, Volume 43 , Issue 4.
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Sustainable Strategies of Tele-Medicine Industry –
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Shodh Sanchar Bulletin ,UGC Care, Vol 10, Issue 40, October-December 2020
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Vandana
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The Dynamics of Green HRM: Present and Future Perspective
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Shodh Sanchar Bulletin ,ISSN No-2229-3620 for June2020 Issue.
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Sarvesh Yadav
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Earning consumer satisfaction: a sustainable strategy(res.patanjali ayurveda ltd.
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IJMS
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A study on the comparison of branded apparels with non branded apparels among the youth
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IJEAM
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An analytical study to understand the level of customer satisfaction towards cab services in delhi
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Tathapi
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Pooja Kudesia
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Factors Affecting the Adoption of Apps by Lower Income Group Segment in Jaipur
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Wesleyan Journal of Research , October 2020 13(31):13-17, ISSN No :0975-1386
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An Empirical Study on Effectiveness of Customer Engagement Strategies Adopted by leading Banks during four lockdowns in Jaipur City
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Tathapi Multidisciplinary Journal , Vol-19-Issue-25-June-2020), ISSN:2320-0693
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Factors Influencing Cognitive Evaluation in Attitude Formation
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Purukala Multidisciplinary Journal, Vol-31-Issue-04-April-2020 2020,ISSN :0971-2143
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Review Paper on Diffusion of Eco -Innovation Products
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Journal of Emerging Technology and Innovative Research, Vol.6, Issue 10, October 2019, ISSN: 2349-5162
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Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City
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Journal of Emerging Technology and Innovative Research, Volume 6, Issue 6 , June 2019, ISSN: 2349-5162
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Deconstructing Emotional Strings of SpeakAsia
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IOSR Journal of Business & Management
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 8. Ver. III (August. 2018), PP 01-05
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Anuradha Jain
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Student’s experience with online learning in the times of covid-19: insights from a coaching institute”
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International Journal of Engineering,Applied and Management Science Paradigms
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Priyanka Sadhna
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Key motivators for driving work performance amid COVID-19 in developing nations
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International Journal of Work Organisation and Emotion, 11(2), 105-119.
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GenZ entering the workforce: Restructuring HR policies and practices for fostering the task performance and organizational commitment
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Journal of Public Affairs, e2535.
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Book Publication- Let’s Redefine Preparation
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Bloomsbury,2021
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Jasmeet Kaur
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Ratio Analysis: A Study on Financial performance of Eicher Motors
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Saudi Journal of Economics and Finance, Vol. No. 3 Issue 5, May, 2019
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Ratio Analysis: A Comparative study on the financial performance of Maruti Suzuki & Mahindra & Mahindra (M&M)
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International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 4, November,2019
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Somya Jain
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Can Personality traits impact the organization's culture?
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International Journal of Management Studies, Vol VII, Issue 1, January 2020 (UGC)
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Millennials on Job Hunt
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International Journal of Business and Management Invention, Volume 9, Issue 1. Ser II (UGC)
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Dynamics of Servant Leadership, Authentic Leadership, and Mindfulness
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Tathapi (UGC Care)
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Emotional Intelligence sword of women entrepreneur: In India
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International Journal of Mechanical and Production Engineering Research and Development(Scopus Indexed) ISSN(P): 2249-6890 ISSN:2249-8001 Vol.10, Issue 3, Jun 2020
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Mixed emotions and cultural value of higher education students: In COVID-19
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MuktShabd Journal(UGC CARE), Volume IX, Issue VII, JULY/2020
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Conflict Management( Case Study)
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International Journal of Research in Social Sciences(UGC) Vol.10 Issue 08, August 2020, ISSN: 2249-2496
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An Alternative Structure of Delivering Management Education in India
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https://doi.org/10.1177/0047239520958612 (Sage, UGC Care)
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Role of Emotional Intelligence in Handling Stress: Evidence From Higher Education
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IJRAR-International Journal of Research and Analytical Reviews (IJRAR), E-ISSN
2348-1269, P- ISSN 2349-5138, Volume.7, Issue 4,
Page No pp.580-588, October 2020.
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Heena
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Neuromarketing: A tool to understand consumer pdychology
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Psychology & Education Journal, Scopus Indexed
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An analytical study to understand the level of customer satisfaction towards cab services in delhi
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Tathapi,UGC CARE
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