JIMS organised a Business Simulation Game activity for the students of PGDM-Retail Management batch 2020-22 on 6thMarch, 2021.The resource person were Sunny Seth, Assistant Professor & Sanjive Saxena, Associate Professor JIMS.
The main objective of conducting the business simulation game was to appraise the students of the various facets of the running the business venture. The focus of the simulation activity cantered on the application of theoretical concepts to the real world business scenario. And, this was achieved by means of giving the students a task of converting raw material into finished product within the constraints comprising of the quality of the product, cost incurred in the development of the product and time taken to convert it into a finished product. At the end, the students were asked to evaluate the profit earned or the loss incurred in this activity.
At the end of the exercise, the students were awarded for adopting the best strategy for profit maximization and also for minimization of loss