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A Practical Approach to Business Research

JIMS Rohini organized a guest lecture on “A Practical Approach to Business Research” on 13th January 2020 for the students of PGDM-Retail Management (Batch 2019-21). The resource person of the workshop was Mr. Ankur Aggarwal, Director- Pinaki Research and JIMS alumnus PGDM Batch 2007-09. The workshop began with an interaction between students and Mr. Ankur where he discussed the role of research in business organization. He focused on various research concepts and explained students about how they can develop their interest towards the field of research. Further, discussion was done on various types of research, application of different types of research in different areas etc. Overall it was a great practical and real life learning experience for the students which would help students in developing orientation towards research and publication of research papers.

 

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