PGDM International Business organised a Guest Alumni Session on “Walkthrough of Marketing Automation Platform covering customer acquisition, Engagement and Retention” on 7th Dec 2019 . Our Alumni Mr Taffy Gill who is currently associated with Web Engage Pvt Ltd as Sr Custom Success Manager conducted the session. He has been in the field of marketing automation since last 3 years. The whole session revolved around the contemporary of marketing techniques and related career options. Mr. Gill defined this term as an emerging marketing space in the corporate world. According to him a marketing student can make his career by either initiating with a certification of digital course or by joining a digital team. He referred to marketing automation as a software platform and elaborated on how technologies are designed for marketing departments and organizations to market on multiple channels effectively .The topic kindled students' interest in the field and enthused them to pose several questions related to online companies, data security, data sales, digital sales. Overall the session was much appreciated and gave insights on Automation in Marketing .