JIMS Rohini organised Guest lecture on “Online Retailing with Team Zerokaata” for the students of PGDM-Retail Management (batch 2018-20) on 12th July 2019. The session was conducted by Mr. Gaurav Gambhir (Founder - Zero Kaata) and Mr.EshanGambhir (Marketing Head- Zero Kaata). The session started with the story of Zero Kaata‘ an online jewellery store’ shared by the two resource persons. They shared their success story and emphasized that Zerokaata is more than just a name – it is the passion and distinctive style of craftsmen which has inspired young enthusiasts from management background to collaborate and create the most fabulous service provider in the industry, and also setting new benchmarks of Lifestyle and Value. The session focused on various aspects of e-commerce industry and entrepreneurship. The session was full of activities including retail quiz. Students got the goodies bag as prizes for giving the correct answers. It was a fun based learning session and students enjoyed a lot.