JIMS organised an industrial visit to Coca-Cola happiness factory for PGDM batch (2019-21) sec C students on 2nd Aug 2019.
The Visit Begun with the introduction of Happiness Factory Coca Cola by Saurabh Singh, Marketing Manager of Coca Cola. The happiness Factory is a concept developed by Coca-Cola themed museum along with the product lines. Students were shown entire operational process of Coca- Cola product range (Limca, Mazaa, Kinley Water, Minute Maid, Coca-Cola Zero, Fanta) in bottles and cans of various sizes. The students were informed that the factory produces 600 cold drink cans and 240 Mazaa and Minute-Maid bottles per minute.
The visit showcased the growth of Coca-Cola and its product range since 1886. The other part of the visit highlighted various CSR activities undertaken by Coca-Cola. Students were thrilled by playing X-box games and listening to Coke Studio music. So it was a great learning experience for the students.