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Guest Lecture on Branding and Market Positioning

JIMS Rohini organized a guest lecture on “Branding and Market Positioning” on 3rd August, 2019 for the students of PGDM-RM (Batch 2019-21). The resource person of the session was Ms. Meenal Babbar, Senior Manager (PR & Branding) - ANP Holding & Ex-Sales Head -BIBA. The session was focused on the importance of branding and market positioning for the companies and brands. Ms. Meenal emphasized that positioning is the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors, with the help of various examples of national and international brands. She expressed that creating perception about the brand in mind of customers is very important. Brand is nothing but name and image which invokes sentiments and thus ‘Power of Brand can change everything. She spelled out that ‘Branding is the marketing practice of actively shaping up your brand.’  She involved the students in the discussion through various brand related activities during the session which helped them understand the concept in a better manner. The session was very informative and students really enjoyed it.  

JIMS Rohini organised Guest Lecture on Branding and Market Positioning
JIMS Rohini

JIMS Rohini Delhi 110085
JIMS Rohini Delhi

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