Industrial Visit to Moon Beverages Ltd. was organised by JIMS, Rohini on July 24, 2019 for PGDM Batch (2019-21) Sec B students.
The visit was divided into three parts:
1.Introduction (Manufacturing Process)
2.Heritage of the Company
3.CSR (Corporate Social Responsibility)
First part of visit consisted of introduction about the company and the manufacturing process of Coca cola wherein students were shown the process of making and packing varieties of different Coca Cola drinks. Drinks like fizz (Coke, Limca, Sprite and Thums Up) are prepared through a different process whereas juice drinks (Maaza and Minute Maid) are prepared through a different process. Packaging of the drinks is done in aluminium cans and in plastic bottles, and also brief about the proportion of ingredients in which it was told that Coke has 11% sugar, 88% water, and 1% mixture of CO2, secret ingredient and caffeine was shared.
Maaza is made from alphonso and Totapuri varieties of mango in a ratio of 1:6. These beverages pass through a homogeniser to have a smooth consistency. Minute Maid does not pass through homogeniser to have a pulpy texture. All the drinks contain a verified and tested secret ingredient to maintain uniformity.
Second part of visit consisted of briefing about the Heritage where students were shown original bottles since the stating of the company till the currently designed bottle. The reason for developing new shapes of bottles to fight piracy and duplicity of the product. This was also promoted by Aamir Khan in his ad by saying “thanda matlab Coca Cola”.
Last part of Industrial visit concluded by sharing about the Corporate Social Responsibility, where Coca Cola has sponsored Veer (in partnership with Being Human), Support my School and also gives back 148% of the water back to the society instead of the 100% that it takes. Coca Cola also works with NGOs to help People with Disabilities to become employable.
Coca Cola has LIMCA BOOK OF RECORDS that contains record breaking entries of India. Not only this, Coca Cola also promotes drinking the beverage in winters by introducing the picture of Santa Claus in its ads. Recently Coca Cola started Coke Studio in Brazil, Pakistan and India. Looking forward for such more informative industrial visit.