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Tuesday Talk by Dr.Bhupender Kumar Som and Dr. Yukti Ahuja

Tuesday Talk was scheduled on 14th may, 2019. Dr.Bhupender Kumar Som presented a paper on Economic Analysis of M/M/c Markovian Queuing Model with Reverse Balking of Managing business effectively. He explained that unlike in traditional scenario of balking, wherein more number of customers present in the system discourages newly arriving customers to join the system, it can be observed in certain businesses like healthcare and restaurants, that large customer base attracts more customers probably due to perception of affordable/better service available at such systems. This concept is known as reverse balking as coined by Kumar et. al. (2014) for finite capacity systems. In this paper he has developed and solved an infinite capacity multi-server queuing model with reverse balking and derive all the necessary probabilistic measures and performance measures of the model. A cost model for the above mentioned queuing model has also been developed. Economic analysis for optimization of this cost model for optimal service level was discussed which could help management to trade-off between the cost of providing service per customer per unit time and cost of holding per customer per unit time waiting in the queue. By implementing this model, better service can be provided to the customers at minimum cost by controlling the server utilization and thus efficiency of any business organization can be improved. 



JIMS Rohini Tuesday Talk by Dr.Bhupender Kumar Som and Dr. Yukti Ahuja
JIMS Rohini

Next presentation was given by Dr. Yukti Ahuja on the topic” Determining the Influence and perceived Parent Response- A Perspective of Emerging Tweenage Segment in India”. She discussed that Tweenagers; a special age-group, has become a notable segment for the marketers. Tweenagers are children in the age-group of 8-12 years. India comprises the world's largest cohort of Tweenagers. The segment remains unexplored in the Indian market. They are not only a primary market but also an influence market. An empirical analysis has been done to understand the product choices of Tweenagers, the influence strategies they use and their perceived parent response. Data has been collected from 654 Tweenagers from Delhi NCR with a structured instrument. The findings of the study are indicative of an upcoming segment that requires to be catered to independently as a consumer group. The three influence strategy factors were named- emotional influence, reasoning influence and reminder influence. The three response strategies as they appeared as factors were entitled- educating response, negotiating response and ignoring response. Correlation analysis was run between the influence strategy factors and parent response factors. It was unfurled that emotional influence had a correlation with negotiating response from the parents as perceived by the Tweenagers and emotional influence also had a weak and negative but statistically significant relationship with ignoring response. The implications suggested, will pave a new arena for the marketers in strategy development and consumer behavior experts, academicians and researchers in their endeavor towards exploring the segment further


PGDM JIMS Rohini, Delhi
JIMS

JIMS Rohini Delhi
PGDM JIMS
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