Objective:
To make all the students of BCA well aware about the importance, use and need of Digital Marketing in industry.
To understand various tools used in Digital Marketing in industry.
To identify career scope and growth in field of Digital Marketing.
Brief about the event:
TekQbe - The IT Club of JIMS organized Hand Holding Session on "Digital Marketing" on 29th November 2023, at 10 am in Room B-302.
Resource person of event was Mr Priyanshu Mehta from BCA 3rd year. Priyanshu has a rich experience of 2 years working as digital marketing consultant with various clients. He is pursuing BCA from JIMS apart from running his own Digital Marketing venture.
On the day of event, the turnout was of more than 32 students. The event was opened by Mr. Devesh Lowe (faculty coordinators of IT Club) and was further handed over to Mr Mehta for his talk. The session included introduction to need and importance of Digital Marketing in current scenario. Mr Mehta also discussed about the opportunities and growth in this domain. He shared his experiences about various marketing campaigns with companies and products that he executed. The session was very interactive and it included a Q&A round at the end.
The event was successfully conducted by the entire team of TekQbe special regards to the faculty and student coordinators, Mr. Devesh Lowe, Rohan Singh, Diksha, Aman Raiswal, Karman Arora, Aniket Singh , Aditya Pandey, Ishita Jindal, Sahil Kumar, Raghav Garg, Alok Kumar Jha and Vaibhavi Sharma for coordinating the event that nicely and avoiding the hassle by maintaining the required discipline.
Learning Outcomes:
- Students became well aware about the importance of Digital Marketing for businesses as well as a career option.