Ken Robinson said “Creativity is as important now in education as literacy and we should treat it with the same status”.
On 30th August, 2022, PGDM students of Section- B, Batch 2021-23, of Jagan Institute of Management Studies, Rohini organised an event "KHOJ-E-HUNAR". Wherein students of PGDM General, IB and RM displayed their creativity in the form of having their own stalls of Food & Beverages, Art & Craft and Gaming sections.
The purpose of the event was to give an exposure to the students wherein they can market their product, ideas, learn about different marketing strategies, maintain their finance, have an exposure to real customers who can taste and try their offerings and give their feedback which is valuable to emerging entrepreneurs. The participation of students can be seen with a great zeal as the total nomination which came was for 33 stalls but as per the limitation of resources only 22 of them was finalised. These stalls were finalized on the basis of certain parameters such as uniqueness of idea, creativeness of work and other elements.
The event started with the inaugural ceremony wherein Dr. Pooja Jain, Director, JIMS, Dr. Pratima Daipuria, Dean PGDM with other faculties cut the ribbon and cake to start the event on a sweet note.
The excitement of teachers, students, and other staff of the college was seen as they visited stalls, tried different food, bought creative art pieces and enjoyed games.
Some students performed their work outstandingly and got rewarded on the basis of highest sales done by them in all 3 categories, which were Food & Beverages, Art & Craft and Games. Other winners from each category were selected on other criteria such as best banner, creativity and presentation of their stalls. As it is said extra-curricular activities are no less important than the academic studies, by participating in this event students got an opportunity to develop themselves and show their skills by the way of having their own stalls, marketing them to the customers who visited them, maintaining finance which were given to them in form of coupons. A lot of praise to the team was given by all the teachers, students and faculty from other departments.
A special thanks to Dr. Pratima Daipuria, Dean, PGDM under shows guidance the event was successfully executed by students of PGDM, Section- B, namely, Kushagra Jindal, Neha Bohra, Vivek Kumar Singh, Akhilesh Kumar, Shalabh Gupta, Anurag Singh, Sakshi Jain and Yukta Sharma.