The Institution’s Innovation Council (IIC-MoE)of JIMS Rohini conducted an All India(PAN India) level competition named‘ADVERT TO INNOVATE’on 30th September 2021. The participation was received in huge numbers and out of them 54 teams were shortlisted.The competition aimed at inducing the students to utilize each and every skill of their repertoire in order to come up with the most innovative ideas about advertising the product (new/existing) and also building a strong relationship with various institutions during the times of seeing off pandemic. Students from various Institutions all over India participated with their full enthusiasm and came up with the most unique concepts of presenting the new/existing products.
The judge’s panel comprised of
Dr. Vijendra Dhyani
Mr. Vivek Nanda
Ms. Bhavneet Kaur
Dr. Navneet Joshi
Mr. Sanjive Saxena
The event was completely mesmerizing and was full of inquisitive discussions starting from the basic idea of positioning the products in the minds of consumers to the light hearted statements and remarks by our judges. The teams were divided into two panels. Each panel comprised of 27 teams. Each and every team picked up a unique product and pondered upon creating something innovative out of it. Oxygen seeds and Amazon bringing people together were two of the topmost ideas liked by our judging panel and the cash prizes of Rs. 10,000 (to winner) and Rs. 5000 (1st runner-up) were given respectively. The winning teams were enthralled by the results and the team members were congratulated.
The feedback of the event was overwhelming. Our anchors, left no leaf unturned in order to engage the audience and they hosted the event in a very well manner. All the participants were encouraged to be in a healthy competition and it was a beautiful process of learning for everyone who were the part of this event.