PGDM In Marketing
Program Information
Marketing is an essential area for any company to be able to make a mark in a competitive world. Most organisations today are focused on developing marketing campaigns which can give them a differentiated advantage and a sustainable position. Traditionally marketing was only about going great with sales. Today it is a key to success for all verticals owing to its integration with other disciplines. A trained marketing graduate can play a key role in analysing the competition, identifying customer behaviours and their needs and can accordingly develop business strategies more efficiently.
Course Objectives
- to identify core concepts of marketing and study the role of marketing in business and society.
- to gain knowledge of macro and micro forces to enhance marketing decision-making.
- to develop marketing strategies based on product, price, place and promotion
- to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
- to communicate the 4 P plans
- to collect, process and analyze consumer data to make informed decisions
- to study marketing problems and provide solutions based on assessment of marketing information.
- to apply knowledge and skills to real-world scenario.
Course Content
PGDM Marketing specialization at JIMS Rohini aims to instil a business-oriented approach in students and introduces them to relevant courses on the following-
- Service Marketing
- Integrated Marketing Communication
- Sales and Distribution Management
- Brand Management
- Product Management
- Business To Business Marketing
- Customer Relationship Management
- International Marketing
- Market Research
- Contemporary Practices in Marketing
Pedagogy
Apart from the conceptual understanding, at JIMS students also participate in a number of live projects given by various professors, where they can apply their knowledge in a more practical way. The pedagogy includes case studies, class discussions and activities, lectures, quizzes, simulations and includes real market assignments to achieve a holistic understanding of the subject.
Career Opportunities
- Business Development Executive
- Relationship Managers
- Channel managers
- Corporate sales
- Research Analyst
- Content manager
- Social media marketing Executive
Placement Recruiters