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Interactive Session on “Shaping Your Careers in Marketing in Challenging Times”

At: Jagan Institute of Management Studies, Sector-5, Rohini,Delhi

An interactive session wasorganized for PGDM(Gen)-2013-15 and PGDM (Gen)-2012-14 batches on the topic “Shaping Your Careers inMarketing in Challenging Times” on 27th July, 2013. The guestspeakers for the session were Mr. VivekNanda -National Head, Marketing,Sharp Business Systems Ltd), Dr. Amit Pareenja(National Corporate Solutions Manager, Vodafone Business Services Ltd) and Ms. Preeti Kaur Bhatia (Sr.Executive,Corporate Sales, Naukri.com).

Mr. Nanda gave a marketing perspective and opined on theinnovative ways to find challenges and implement them in the chosen career bystudents. Two faces of marketing were depicted Sales and Marketing, where Saleswas defined as the essence of Marketing. Further Ms Preeti stated that if youhave the ability you can turn your challenge into your opportunity. She also gavean insight of E-Commerce Industry. She stated the hiring trends in varioussectors Telecom, IT, Service, Manufacturing, Production and BPO.

Further the panelist voiced that “If you start feeling professional you will start behavingprofessional”. Also, some of the key profiles were discussed Business DevelopmentVS Marketing and also What Market demands i.e. Flexibility.

It was indeed a learning experience for the students and waswell appreciated!!

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