Jagan Institute of Management Studies, Sector 5, Rohini, New Delhi organized “SATURDAY TALK SERIES – XXVIIIth ” on Saturday, 17th May, 2014 at its campus. The continuous faculty interaction programme was an initiative by the faculty members to present their research papers or any other similar activity with JIMS fraternity. The moderator for the session was Ms. Dilpreet Kaur, Faculty, JIMS and the resource person for the presentation was Ms. Deepika Saxena, Faculty, JIMS.
The JIMS faculty and other staff members from various departments attended the presentation.
The paper presented was on “Technology Based Banking Penetration and Services: Understanding the Awareness and Usage Issues of the Low Income Groups”.
Considering India’s vast population and its varied geography, the challenge of banking the unbanked cannot be met without appropriate initiatives. Initiatives are being taken by banks in India in various ways i.e. technological advancement, diversification of distribution channels in term of Business Correspondent Model and Business Facilitator Model, by conducting financial literacy programmes and so on. The presentation highlighted “the awareness and usage issues of the initiatives taken by banks for inclusion of the low income groups of the society into the formal financial system.”
In her presentation she also explained various Banking initiatives towards Financial Inclusion. Consumer awareness and usage was studied under following categories: – Online Banking Services – SMS Banking Services – Tele Banking Services – ATM Services – Business Correspondent / Business Facilitator Model
The objective of the study was to know whether the numerous technology based initiatives are reaching the bottom of the pyramid and if yes; then what is the level of awareness and usage among the low income groups of the society towards financial inclusion initiatives taken by banks.
Overall, the presentation was interactive and educative where there was something new to be learned and was appreciated by the JIMS fraternity.