JIMS Rohini organized a store visit for the students of PGDM-Retail Management (batch 2018-20) as a part of the curriculum of the subject ‘Retail Store Operations’ on 5th December 2018. The faculty Ms. Surbhi Jain asked students to do a comparison between two brands; such as Nike and Adidas, Lifestyle and More Mega Store etc. Students went to retail stores and interacted with the staff of the particular brand and made a comparison report. Students could easily judge store managing skills such as first impression of the outlet, how a retailer approach to their customers, how is the atmosphere of the outlet, visual merchandising, product issues, brand specific issues, layouts and product presentations, non-human services etc. Students also submitted the observation sheet of the store which they have visited. They have also prepared power point presentations on the same and made presentation in the class. They focussed on the observations and learning during the visit and the recommendations for the respective stores.
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