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Smart Marketing in Competitive Service Sector

Management Development Programme

"Smart Marketing in Competitive Service Sector" on 21st July, 2012

At : Jagan Institute of Management Studies, Sector-5, Rohini, Delhi.

Jagan Institute of Management Studies, Sector-5, Rohini, New Delhi organized MDP on ‘Smart Marketing in Competitive Service Sector’ at JIMS Campus, on Saturday 21st July, 2012.

The welcome address was given by Dr J.K Goyal, Director, JIMS. He introduced JIMS as one of the prestigious brands in the education sector to all the participants coming from diverse sectors. Head of MDP Cell Mr. C. George introduced the program and the key resource persons. The resource persons of the session were Mr. Vinod Mehta, General Manager (Marketing) Bharat Electronics Ltd & Visiting faculty JIMS, Dr Ritu Bajaj, Professor and Mr. Cherian George, Associate Professor.

The programme concentrated on the various aspects of the Service Sector in the country and highlighted the opportunities and the challenges for Indian businessmen. The session was highly interactive and included excellent presentations, group activities and exercises. The participants from several prominent organizations were present. To name some were All India Plastic Industries Association, L & T Insurance, Federation of Indian Export Organization, CM Logistics India Pvt Ltd, Global forum of Disaster Reduction, Bennett & Coleman & Co Ltd, STEM Initiative & Directorate of Technical Training & Employment.

Dr J K Goyal presented certificates to all the participants. The program was well appreciated by all the participants.

Key Resource Persons

Mr. V.K Mehta

Mr. V.K Mehta
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Mr. Vinod Mehta is a Marketing professional having more than 34 years involved in sales and marketing, concept selling and dealing with Institutions, Government agencies, large corporate and building long term client relationship. Mr. Mehta is qualified Engineer in Electronics and Telecommunication and also a Post Graduate in MBA from Faculty of Management Studies, University of Delhi. Mr. Vinod Mehta has developed his expertise in training people in different functional groups and has conducted large number of Management Development Programs and Executive Development Programs for large corporate and multinational companies. He has also a passion for teaching and he is a visiting faculty for several top B-Schools in India. Mr. Mehta has also conducted several customer focused training programs for defense, railways, police, Para military, PSU’s and private companies. Mr. Vinod Mehta is currently the General Manager (Marketing) with Bharat Electronics Ltd., Ghaziabad and a visiting faculty with JIMS at Rohini, Delhi.

Dr. Ritu Bajaj

Dr. Ritu Bajaj
E-mail –
Dr. Ritu Bajaj has an experience of 12 years in the area of academics. She is a postgraduate in MBA and PGDCA from Kurukshetra University. She has also completed her PhD from Kurukshetra University. Her specialization lies in the area of Marketing and Retail. Dr. Ritu Bajaj has conducted series of workshops on Soft Skills, Interpersonal Skills, Business Etiquettes, Listening Skills, Group Discussions, Interviews, and Presentation Skills. Her dynamic command over communication makes her a great presenter. She is widely travelled and has presented various research papers in many national and international seminars and conferences. Dr. Ritu Bajaj is currently associated with JIMS as a Professor in Management Department.

Mr. Cherian George

Mr. Cherian George
E-mail –
After having graduated from Hindu College of University of Delhi, he completed his master’s degree in Business Management (MBM) from Faculty of Management Studies, Banaras Hindu University in the year 1976. Mr. George has an interesting and varied corporate experience of over 34 years of which 21 years was involved in marketing of services. He has considerable experience in marketing of advertising space with Times group of publications and marketing of Business Information Services with Reed Business Information – a division of Reed Elsevier Group Plc. Mr. Cherian George also served as head of marketing with National Centre for Trade Information (NCTI) - a leading provider of Business Information, Training and Development and Consultancy Services in the area of International Trade. Mr. George is widely travelled and during his tenure with NCTI was actively involved in organizing and conducting various Training Programs, Seminars and Workshops for Trade and Industry. He is also a qualified Trainer and Assessor. Mr. George is currently associated with JIMS as an Associate Professor and Head of MDP Cell.

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