JIMS organised a Talk Show on ‘Evaluating of Franchising Models in India’ on Monday, 28 November, 2016
KFC, Dominos, Mc. Donald, Marriot Groups, Starbucks Coffee, Pizza Hut & Subway etc are reputed franchisee in India. A talk show was arranged for PGDM RM students in order to evaluate different franchisee in India. There were seven groups of PGDM-RM students. Each group identified and selected brands and interacted with one another and discuss issues of relevance. The members of each group had to discuss with each other concerning the background and history of the franchisee and their entry strategy in India. There was exhaustive discussion about the formats of franchisee and feasibility/ viability of their operations and their unique differentiated business models. The students also presented their thoughts on how the franchisee was performing and the likely repercussions of the demonetization drive on the short term business prospects and even
The talk show was a highly interactive and illuminating event where the judges, participants and both first and second year students participated actively and had exhaustive discussions as regards the perceptions and impression of the student groups concerning their respective franchisee brands. The wholehearted support and overwhelming response of the participants and the target audience made this workshop/ event a thundering success.
Prizes: The group which presented SUBWAY emerged as the winner comprise of Shruti, Harsh, Madhukar, Shristi & Niharika and awarded the first prize and attractive mementos were handed over to the Juhi Gupta as best female presenter and Aakash Moshal as best male presenter performers. Besides, this two consolation prizes were distributed to Abhishek Kansal, Avi Sharma who made remarkable contributions towards addressing specific issues.
The event was masterminded by Prof Dr Ritu Bajaj - HOD, Retail Management and the judges nominated for this event were Prof Avijit Ganguli and Prof Soumitra Mookherjee.