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Dr. Ritu Bajaj

- Management

Specialisation: Marketing
Dr. Ritu Bajaj, holds a Doctorate degree with specialization in Marketing from Kurukshetra University, Kurukshetra. She has an experience of 16 years in the area of academics and industry. Her dynamic command over communication makes her a great presenter. She has been associated with professional education institutes like Company Secretaries of India and Pearl Academy of Fashion for Training & Development.  She is a true Researcher by heart and acontinuous learner. She has been associated with JIMS since last 10 Years and is currently working as a Professor and Dean PGDM (RM).

Teaching

  • Marketing
  • Marketing

Research & Publication

  • Dr. Ritu Bajaj, (2012) "Customer-Centric Retail" in National Conference on Retail Excellence"[] []
  • Dr. Ritu Bajaj, (2012) "Store Location, Ambience and Security Decisions: An Empirical Study of Readymade Garment Retailers " in DIAS Technology Review the International Journal o"[] []
  • Dr. Ritu Bajaj, (2012) "Higher Education for Inclusive Growth of India- Concerns and Issues, Service led inclusive growth: To be or not to be?" in International Conference"[] []
  • Dr. Ritu Bajaj, (2012) "Issues in Modern Retail Formats, Haryana School of Business" in National Conference"[] []
  • Dr. Ritu Bajaj, (2011) "Food security for Poor: Issues and Challenges at National Conference on Poverty and Inclusive Growth in India." in National Conference, March 10-11, 2011."[] []
  • Dr. Ritu Bajaj, (2011) "SALES PROMOTION PRACTICES OF READYMADE GARMENT RETAILERS " in Journal of management and IT"[] []
  • Dr. Ritu Bajaj, (2011) "Harnessing the Power of Gen Y!" in National Conference at Jaipuria Institute of Manag"[] []
  • Dr. Ritu Bajaj, (2011) "Emerging Modern Retail Formats: The new success mantra of Indian Retailers " in International conference on Entrepreneurship and "[] []
  • Dr. Ritu Bajaj, (2011) "Comparative Study of Exclusive Branded Outlets (EBOs) & Multi Branded Outlets (MBOs): Issues & Challenges ." in International Conference on Innovative Business St"[] []

Research & Publication in Journal

Patent

Books

Consultancies

Faculty Recognition

Management Development Programme

  • Tactical Communication-A Winner’s Advantage on 30th April, 2011 in Verbal Communication Written Communication Marketing Communicatiuon & Negotiation Skills The MDP session was delivered by eminent speakers, they talked on different dimensions in Communication in professional life which included gestures, postures, body language, use of appropriate words, writing correct emails, importance of marketing communication, impact of print and electronic advertisement on customers and role of communication in negotiation skills required by salesman by Prof. Sumit Chaudhuri Dr. Ritu Bajaj Ms. Mansi Arora - Full Day  

Conferences

Seminar

Cases