Post Graduate Diploma in Management

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PGDM - Marketing

Program Information

Marketing is an essential area for any company to be able to make a mark in a competitive world. Most organisations today are focused on developing marketing campaigns which can give them a differentiated advantage and a sustainable position. Traditionally marketing was only about going great with sales. Today it is a key to success for all verticals owing to its integration with other disciplines. A trained marketing graduate can play a key role in analysing the competition, identifying customer behaviours and their needs and can accordingly develop business strategies more efficiently.

Course Objectives

  • to identify core concepts of marketing and study the role of marketing in business and society.
  • to gain knowledge of macro and micro forces to enhance marketing decision-making.
  • to develop marketing strategies based on product, price, place and promotion
  • to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • to communicate the 4 P plans
  • to collect, process and analyze consumer data to make informed decisions
  • to study marketing problems and provide solutions based on assessment of marketing information.
  • to apply knowledge and skills to real-world scenario.

Course Content 

PGDM Marketing specialization at JIMS Rohini aims to instil a business-oriented approach in students and introduces them to relevant courses on the following-

  • Service Marketing
  • Integrated Marketing Communication
  • Sales and Distribution Management
  • Brand Management
  • Product Management
  • Business To Business Marketing
  • Customer Relationship Management
  • International Marketing
  • Market Research
  • Contemporary Practices in Marketing

Pedagogy

Apart from the conceptual understanding, at JIMS students also participate in a number of live projects given by various professors, where they can apply their knowledge in a more practical way. The pedagogy includes case studies, class discussions and activities, lectures, quizzes, simulations and includes real market assignments to achieve a holistic understanding of the subject.

Career Opportunities

  • Business Development Executive
  • Relationship Managers
  • Channel managers
  • Corporate sales
  • Research Analyst
  • Content manager
  • Social media marketing Executive

Placement Recruiters

[email protected]
+91-9871097501