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A Practical Approach to Business Research

JIMS Rohini organized a guest lecture on “A Practical Approach to Business Research” on 13th January 2020 for the students of PGDM-Retail Management (Batch 2019-21). The resource person of the workshop was Mr. Ankur Aggarwal, Director- Pinaki Research (also, JIMS alumnus PGDM Batch 2007-09). He discussed the role of research in business organizations. He focused on various research concepts and explained students about how they can develop their interest towards the field of research. Further, discussion was done on various types of researches, application of different types of research in different functional domains. Overall it was a great practical and real life learning experience for the students which would help them in developing orientation towards the research industry and its relevance in the business world.

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