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Faculty

Ms. Priyanka Gandhi

Asst. Professor- Management

Specialisation: IT and HR

Ms Priyanka Gandhi, is Assistant Professor at JaganNath Institute of Management studies. Ms. Gandhi is UGC Net Qualified in Management. She has done MBA with specialization in Information Technology and Human Resource. Currently perusing PhD. from JaganNath University , under Faculty of Management. Her area of specialization includes Customer Relationship Management, Information System Management, Knowledge Management etc. She has rich experience of more 12 years. She has published various research papers in the national and international journals of repute.


       

Teaching

  • Recently acquired Diploma in Digital Marketing from Shaw Academy through MOOC
  • CRM Implementation and its effect in Hospitals..
  • Working on CRM Implementation in Delhi/ NCR Hospitals
  • Customer Relationship Management, Management Information System, E-Commerce, System Analysis, Information System Management etc.

Research & Publication

  • Ms. Priyanka Gandhi, (September, 2019.) "Application of Web Data Mining Techniques in CRM for Its Support to Health Industry" in Proceedings of International Conference on Advancements in Computing & Management (ICACM) 2019. "[] [Available at SSRN: https://ssrn.com/abstract=34466]
  • Ms. Priyanka Gandhi, (11/2018) "Impact of CRM on Hospitals: A study Conducted to gain view of the Practitioners working in various private and govt. hospitals in Delhi" in International Journal of Research and Analytical Reviews"[] [2349-5138]
  • Ms. Priyanka Gandhi, (09/2018) "Review of Literature to analyze the effectiveness of CRM for health Industry" in International Journal For Research In Engineering Application & Management"[] [DOI: 10.18231/2454-9150.2018.0716]
  • Ms. Priyanka Gandhi, (02, May 2019) "An Insight to Sustainability in Indian Perspective" in International Journal for research in Engineering Application and Management"[] [ISSN 2454-9150. DOI 10.3529/2454-9150.2019.0014]
  • Application of Web Data Mining Techniques in CRM for Its Support to Health Industry - September, 2019.
  • Impact of CRM on Hospitals: A study Conducted to gain view of the Practitioners working in various private and govt. hospitals in Delhi - 11/2018
  • Review of Literature to analyze the effectiveness of CRM for health Industry - 09/2018
  • An Insight to Sustainability in Indian Perspective - 02, May 2019

Management Development Programme

  • one week Faculty Development Program on Information System Frontiers (ISF-2017) in Cloud Computing, and IT Technologies by Department of CSE of Jaypee Institute of Information Technology, Noida - 5th June to 10th June 2017
  • Faculty Development Program on Business Simulations in Business Simulations and Management Games by Birla Institute of Management Technology, Greater Noida - May 6-7, 2017
  • Partial Least Squares Modelling in Structural Equation Modelling using PSP-SEM by Mr. Nikunj Jain, IMI Delhi - 2 Days
  • Faculty Development Programme on Multivariate Data Analysis in Regression, Factor Analysis, ANNOVA by FORE School of Management - 2 days
  • Various aspects of E-Busines in E-Business, Cyber crime and Cyber security and E-filling by Zakir Husain Delhi College, University of Delhi - 1 Week
  • Innovation, Business Models and Entrepreneurship course in Entrepreneurship by NPTEL, IIT Roorkee - 8 Weeks
  • Innovation Management through the study of Intellectual Property Rights in Intellectual Property Rights, Practical implications of Patent filling. by Ms. Priyanka Gandhi and Ms. Geeta Sharma - 1 day
  • Global Marketing Management in 8 week course on Global Marketing Management. by NPTEL Online Certification, AICTE Approved 1 week Faculty Development Programme - Feb-April 2019
  • Exploring Consumer' s Mind - The Marketing Dimension in Psychology and Marketing- The Siamese Twins, Leveraging The Consumer Psychology- The Marketers' Way etc. by Dr. Bhavneet Kaur and Dr. Amisha Gupta - 01 day ( 2nd November 2019)
  • One week Faculty Development Programme on “ Computing Technologies- A Panoramic view” in Computing Technologies.. by JIMS, Rohini - 27th Nov 2017- 04 th Dec 2017
  • Knowledge Management in Complete course on knowledge Management by NPTEL Online Certification, , AICTE Approved 1 Week Faculty Development Programme - 8 Week course. July-September, 2019.
  • Partial Least Squares Structural Equation Modelling in Structural Equation Modelling by IMI Campus, New Delhi - December 8-9, 2017
  • NPTEL , Online Certification in Marketing Research Analysis by IIT Roorkee - 8 Weeks
  • NPTEL Online Certification in Research Writing by IIT Kharagpur - 4 Weeks
  • Quality Research Paper Writing and Publishing in High Impact Journal in Quality research paper writing by JaganNath Institute of Management Science - 2 Days, 11th and 12th July , 2019

Conferences

  • Ms. Priyanka Gandhi, presented in International Conference on Business Intelligence “An Alignment of IT and Management Organized By IMT Faridabad [9th April 2011 -]
  • Ms. Priyanka Gandhi, presented in 4th National Conference on “Emerging Trends in Computer Science & Information Technology Organized By Al-Falah School of Engineering & Technology [21st April 2011-]
  • Ms. Priyanka Gandhi, presented in Paper titled " Digital Marketing: Its Framework and Team Structure" presented at 6th International HR Conference Organized By K.J Somaiya Institute of Management Studies & Reserach [02/01/2019 02/02/2019-]
  • Ms. Priyanka Gandhi, presented in 6th International HR Conference on " Demystifying Team Dynamics" Organized By K.J. Somaiya Institute of Management Studies & Research [2019-02-01 2019-02-02-]
  • Ms. Priyanka Gandhi, presented in International Conference on Advancements in Computing & Management (ICACM-2019) Organized By JaganNath University, Jaipur [2019-04-13 2019-04-14-]

Seminar

  • Professional Excellence through Values, Meditation and Self-Management. by Centre for Value Based Education, Delhi Technological University Delhi - 2019-07-26 2019-07-26
  • Workshop on Citation Analysis, Impact Factor, Patent and Copyrights for Maximizing Research Impact by PHD Chamber of Commerce and Industry - 27/02/2015

Cases

  • Motivational techniques for Maximizing Profits: A case study of CATA Appliances Ltd, and the case was published in AIMA Journal

GD/PI Schedule