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Ms. Mansi Arora Madan

- Management

Specialisation: Marketing/Business Communication

Masters in Management with specialization in Marketing and corporate experience in Advertising and Public Relations with well known brands like Reckitt Benkiser, ISB Hyderabad, and Indraprastha Apollo Hospitals has brought an expertise in marketing and communications. The acumen for writing has helped me win literary awards at school and college level and many accolades in the professional odyssey.

After qualifying UGC-NET in Management I have been an academician in the subjects of Marketing for about eleven years now with about 20 research papers in marketing management, Human Resource management and corporate communications published and presented in National and International Journals.

A research scholar at Aligarh Muslim University, I aim to strive for academic excellence and to achieve quality standards in imparting education to students of Business Management.

Teaching

  • Panjab University
  • AIMA
  • Consumer Behaviour, Strategic Management in Marketing
  • Mobile Journalism, Buying Preferences among Millennials for healthy food
  • Marketing/Business Communication/Social Media Marketing

Research & Publication

  • Ms. Mansi Arora Madan, (2020) "Health Values and Perceived Behaviour control as antecedents of Millennial Health Consciousness and Behaviour Intentions towards Healthy food choices" in International Journal of Advanced science and technology"[Vol no. 29; Pg: 4803-4811] [2005-4238]
  • Ms. Mansi Arora Madan, Mohit Marwah (2020) "The changing Face of media houses with the use of Mobile phone:A literature Review" in Manthan:Journal of commerce and management"[Vol7(2); July-Dec 2020,pp-131-143] [23474440]
  • Ms. Mansi Arora Madan, (2018) "Published a Research paper in International Journal “Big Data Analytics of Marketing” by SPJIMR" in Marketing"[] []
  • Ms. Mansi Arora Madan, (2017) "Empirical study on preference of millennial towards healthy food products with respect to organic and Functional Foods" in Indian Journal of Health and Wellbeing"[] []
  • Ms. Mansi Arora Madan, (2012) "ViralMarketing Space: An insight for the new age marketers" in Jamia Milia Islamia "[] []
  • Ms. Mansi Arora Madan, (2011) "Common Health=Common Wealth” " in National Conference-Shivaji College, New Delhi."[] []
  • Ms. Mansi Arora Madan, (2011) "Social-CRM, a strategic imperative" in International Conference-Indian Education Society’"[] []
  • Ms. Mansi Arora Madan, (2011) "Transition from Greed to Green" in International Conference-Bhartiya VidyaPeeth Insti"[] []
  • Ms. Mansi Arora Madan, (2011) "Towards Greener Business Belt" in Netaji Subhash Institute of management Sciences"[] []
  • Ms. Mansi Arora Madan, (2011) "Winning Work Diversity" in International conference in Maharaja Surajmal Inst"[] []
  • Ms. Mansi Arora Madan, (2011) "Winning work diversity " in International Journal-MERI"[] []
  • Ms. Mansi Arora Madan, (2011) "R-Evolution in Indian Retail sector” " in National Conference-Prestige Institute of Management"[] []
  • Ms. Mansi Arora Madan, (2011) "Pivotal CRM-The Ultimate Icebreaker" in National Conference-ITS, Ghaziabad."[] []
  • Ms. Mansi Arora Madan, (2010) "Corporate Governance" in UGC-National Seminar "[] []
  • Ms. Mansi Arora Madan, (2010) "Recent Developments in Mutual Fund Industry" in Guru Nanak National College, Doraha "[] []

Research & Publication in Journal

Patent

Books

Consultancies

Faculty Recognition

Management Development Programme

  • Leadership-through the power of Influence in HR by Myself - 1 day  
  • Three weeks online knowledge Enhancement program in Social Emotional Learning by JIMS - 1 Day,2020-10-22  to 2020-10-22
  • Technology Management in IT and Management by Online - 5 day,2021-07-12  to 2021-07-16
  • Tacital Communication in Business Communication-Writing skills by Myself - 1 day  
  • Interactive Teaching Practices in Present Scenario.” in by faculty development program by JIMS, Rohini - 1 day  
  • Designing and delivering academic Inputs in Professional Education.” in by Global Human Resource development Centre - 1 day  
  • Teaching Communication in by University of Cambridge. - 2 day  

Conferences

  • Ms. Mansi Arora Madan, presented in The Stressed Factor Organized By University School Of Management Studies[October ‘2013 ]
  • Ms. Mansi Arora Madan, presented in Changing Playfield: Strategic Tactics of Micromax Organized By IIT Delhi [Dec ‘2013 ]
  • Ms. Mansi Arora Madan, presented in Turn big data into big ideas Organized By S.P. Jain Institute of Management Studies, Mumbai[Feb ‘2015 ]
  • Ms. Mansi Arora Madan, Dr. Amit Mukherjee, Dr. Bilal Mustafa Khan presented Health values and Attitudes as antecedents of Millennial Health consciousness in Smart Marketing In the Digital Age Organized By IIM-Indore[27/7/2019 to 28/7/2019]
  • Ms. Mansi Arora Madan, Dr. Amit Mukherjee, Dr. Bilal Mustafa Khan presented Health values and Percieved Behavioural control as antecedents to millennial health consciousness in ICBM-2019 Disruptions in Business management-embracing the Age of digitization Organized By Delhi Technological university[29/3/2019 to 30/3/2019]

Seminar

  • Conducting Meaningful research and Latent Variable Modelling by IIM Indore -

Cases

  • The Note7 fiasco: A saga of Samsung’s Disgrace published in International journal in 2017
  • Case study presented and published on “Responsible Leadership: A Fair Play” in XLRI, Jamshedpur in National Convention on Responsible leadership ‘November’2012.
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