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Faculty

Dr. Yukti Ahuja

Associate Professor- Management

Specialisation: Marketing, Consumer behaviour
Dr. Yukti Ahuja is associated with Jagan Institute of Management Studies, Sector-5, Rohini since 10 years. An MBA from University School of Management Studies,GGSIPU along with UGC (NET), is a graduate in English Literature (B.A Hons.) from Jesus and Mary College. Prior to this she has worked with the media giant HT Media Ltd. in the sales division and has handled institutional selling. She has many national and international publications and has presented posters, papers and case studies at National and International forums. Her areas of interest include Marketing, Market research and Consumer behaviour.

Teaching

Research & Publication

  • Dr. Yukti Ahuja, (2017) "Today’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillong" in vvvhh"[] [nn]
  • Dr. Yukti Ahuja, (2017) " An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention " in Journal of Commerce & Management Thought"[] [Print0975-623X. Online ISSN: 0976-478X/ 1]
  • Dr. Yukti Ahuja, (2017) " An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention " in Journal of Commerce & Management Thought"[] [Print0975-623X. Online ISSN: 0976-478X/ 1]
  • Dr. Yukti Ahuja, (12/2018) "Telling Stories in the Digital Space: A Marketing Perspective" in MANTHAN: Journal of Commerce and Management"[] [10.17492/manthan.v5i2.14321]
  • Dr. Yukti Ahuja, (12/2018) "5Ps : A Conceptual Framework for Digital Marketing Campaign" in Asian School of Business Management ASBM Journal of Management, Vol. XI, Issue 2"[] [awaited]
  • Dr. Yukti Ahuja, (10/2018) "Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian NGO" in Journal of the International Academy for Case Studies"[] [Print ISSN: 1078-4950; Online ISSN: 1532-5822,]
  • Dr. Yukti Ahuja, (09/2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India" in Itihas : The Journal of Indian Management "[] [ISSN 2249-7803]
  • Dr. Yukti Ahuja, (07/2018) "Examining the Inter-relationship between Reference Group, Media Influence, Individual Factors and Purchase Intention of the Indian Tweenagers" in Business and Social Sciences Journal"[] [ISSN : 2518-4598 E-ISSN: 2518-4555]
  • Dr. Yukti Ahuja, (05/2018) "Jump on the Bandwagon: Latest Pursuit in Business" in Emerging trends in Global Business Management, Excel India publishers"[] [ISBN- 978-93-86724-80-9]
  • Dr. Yukti Ahuja, (03/2017) " Budding Tweenager Consumer Segment - A Comprehensive Literature Review " in Asian Journal of Research in Business Economics and Management"[] [ISSN 2249-7307]
  • Dr. Yukti Ahuja, (01/2017) "Determinants of Indian Tween Consumer’s Purchase Intention- A study of Delhi, NCR" in Researchers World – Journal of Arts, Science & Commerce, Volume VIII, Issue –1.2 "[] [ISSN 2231-4172]
  • Today’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillong - 2017
  • An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention - 2017
  • An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention - 2017
  • Telling Stories in the Digital Space: A Marketing Perspective - 12/2018
  • 5Ps : A Conceptual Framework for Digital Marketing Campaign - 12/2018
  • Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian NGO - 10/2018
  • Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India - 09/2017
  • Examining the Inter-relationship between Reference Group, Media Influence, Individual Factors and Purchase Intention of the Indian Tweenagers - 07/2018
  • Jump on the Bandwagon: Latest Pursuit in Business - 05/2018
  • Budding Tweenager Consumer Segment - A Comprehensive Literature Review - 03/2017
  • Determinants of Indian Tween Consumer’s Purchase Intention- A study of Delhi, NCR - 01/2017

Management Development Programme

Conferences

  • Dr. Yukti Ahuja, presented in Contemporary Practices In Management: Creative Or Dogmatic Organized By Yukti Ahuja [06.02.2015-]
  • Dr. Yukti Ahuja, presented in Understanding the Influencers of Brand Importance on the Tweenagers’ Purchase Intention: Perspectives for developing Brand Strategies” presented at International Conference Strategic Management: Delivering Business Goals on Organized By Panjab University, Chandigarh [12/13/2017 -]
  • Dr. Yukti Ahuja, presented in Envisioning a Skilled India - A Meaningful Initiative by Karmaarth Fore International Sustainable Development Conference 2018 (FISDC 2018) Organized By Fore School of Management [01/11/2018 01/13/2018-]
  • Dr. Yukti Ahuja, presented in Digital Space and Story-telling: A New Page in the Marketing Ecosystem at the International Conference on Emerging trends and challenges in the globalized Digital era Organized By Chitkara University, Panjab [05/25/2018 -]
  • Dr. Yukti Ahuja, presented in Riding the Wave of Digitalisation: An Exploratory Study of Restaurant Industry in India Organized By Apeejay School of Management, New Delhi in association with College of Business and Innovation-The University of Toledo, USA, 8th International Conference [07/20/2018 -]
  • Dr. Yukti Ahuja, presented in Unfurling the latest patterns of Entertainment Consumption by Indian Audience: A Twitter Sentiment Analysis Organized By International Conference on Future Computing and Communication Technology (ICFCCT-2018), MIET Meerut [12/22/2018 -]
  • Dr. Yukti Ahuja, presented in Determining the Influence and Perceived Parent Response- A Perspective of Emerging Tweenage Segment in India Organized By ICABML, Dubai organized by Centre for Research & Consultancy at University of Dubai in collaboration with Dubai Chamber of Commerce & Industry [11/25/2018 11/25/2018-]
  • Dr. Yukti Ahuja, presented in Digital Marketing: the Fitting Tool for SME’s Customer Connect” selected for presentation in 3rd International Conference on Drifts in Business, Governance and Societal Values: Conflicts and Challenges Organized By IMI Bhubaneswar and EGADE Business School, Mexico [12/08/2017 12/09/2017-]

Seminar

Cases

  • Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian Ngo, Journal of the International Academy for Case Studies, Print ISSN: 1078-4950; Online ISSN: 1532-5822, Volume 24, Issue 3, September 2018
  • Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue
  • “Successful and Significant: The Brand Journey of Jagan Institute of Management Studies” at Case Study Summit at IIM Raipur on 12-13.12.14 Published the same in a Case Book by Economic Times Cases and IIM Raipur in the month of June, 2015

GD/PI Schedule