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Dr. Yukti Ahuja

- Management

Specialisation: Marketing, Consumer behaviour
Dr. Yukti Ahuja is associated with Jagan Institute of Management Studies, Sector-5, Rohini since 10 years. An MBA from University School of Management Studies,GGSIPU along with UGC (NET), is a graduate in English Literature (B.A Hons.) from Jesus and Mary College. Prior to this she has worked with the media giant HT Media Ltd. in the sales division and has handled institutional selling. She has many national and international publications and has presented posters, papers and case studies at National and International forums. Her areas of interest include Marketing, Market research and Consumer behaviour.

Teaching

Research & Publication

  • Dr. Yukti Ahuja, (2017) "Today’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillong" in vvvhh"[] [nn]
  • Dr. Yukti Ahuja, (2017) " An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention " in Journal of Commerce & Management Thought"[] [Print0975-623X. Online ISSN: 0976-478X/ 1]
  • Dr. Yukti Ahuja, (2017) " An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention " in Journal of Commerce & Management Thought"[] [Print0975-623X. Online ISSN: 0976-478X/ 1]
  • Dr. Yukti Ahuja, (2016) "Quantitative Analysis of Dairy Product Packaging with the application of Data Mining Techniques IJCSIT Vol.7, Issue 2 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2016) "Today’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillong" in Research paper"[] []
  • Dr. Yukti Ahuja, (2016) "Unravelling the Tweenager Segment on the Dimensions of Brand Importance, Materialism and Influence Strategies, Conference on Brand Management 2016, IIT Delhi" in Research paper"[] []
  • Dr. Yukti Ahuja, (2016) "Exploring the Dimensions Pertaining to the Budding Tweens Segment, CERE 2016, IIM Indore" in Research paper"[] []
  • Dr. Yukti Ahuja, (2016) "Brand Apology – Heartfelt or a Promotional Gimmick National Conference on Management By Optimism, Guru Gobind Singh Indraprastha University, 2016 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2015) "Storytelling in Business: An effective Brand communication tool Management and Change Vol 19/2 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2015) "Changing Paradigm of online Retail Market- A study of Grofers’ Operational Excellence” presented at FORE School of Management Operations Conference 2015 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2015) "“Unfurling the dimensions influencing the decision making of the Indian tweens’ segment: a conceptual analysis” presented at 6th International Conference on Marketing in Emerging Economies at IIM Ahmedabad, dated 7-9.01.15" in Research paper"[] []
  • Dr. Yukti Ahuja, (2014) "“Exploring the documented work pertaining to the budding tweens Market”, presented at World Management Conference - IIM Kozhikode, dated 5-8.11.14 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2014) "“Ethics in Indian Higher Education: An endeavour towards building a sustainable alumni bond” in the International Journal of Business and General Management, Volume-3, No. 3 Jun, 31 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2014) "titled “A Study Exploring the Presence and Expression of the Young Indian Customer in the Marketing Space” published in Apeejay Journal of Management Sciences and technology, Volume-1, no.3, Jun-14 " in Research paper"[] []
  • Dr. Yukti Ahuja, (2014) "“A study of Workplace behaviour of knowledge workers with respect to gender, marital status and humour quotient” published in Delhi Business Review, Volume-15, No. 1" in Research paper"[] []
  • Dr. Yukti Ahuja, (2011) "Buying pattern of Indian women in terms of grocery items- malls vs local markets" in Published in Journal of Business and Finance"[] []
  • Dr. Yukti Ahuja, (2011) "Comparative study of customer satisfaction in Indian Public sector and private sector banks" in International Journal of Engineering and Management Studies. Vol.1, Issue 1 , pp 42-51"[] []
  • Dr. Yukti Ahuja, (2011) "Towards building a strong retail brand: A study of impact of overall shopping experience on customer's perception of a big retail store across three cities in India" in Journal of Business Vision, Vol. 3 No. 2"[] []
  • Dr. Yukti Ahuja, (2011) "Entrepreneurship and Innovation: the new age mantra" in Co-authored Book published by Excel publishers, ISBN-978-93-80697-58-1 "[] []
  • Dr. Yukti Ahuja, (2011) "A study on Customer relationship management in the grocery retail format in India" in Published in the Conference Proceedings of National Conference on Retail Excellence : NCRE-2011 by Retailers association of India "[] []
  • Dr. Yukti Ahuja, (2011) "Professional job stress: gender issues and challenges" in published in the Conference Proceedings of the conference on Enhancing the people factor:HR issues and challenges organised by GGSIPU, New Delhi, Narosa publication, pp. 191-205."[] []
  • Dr. Yukti Ahuja, (2011) "Impact of Voyeurism on Indian cultural environment" in Journal of Media Sociology, Vol. 3, Nos. 1-4, pp. 90-106 Marquette Books"[] []
  • Dr. Yukti Ahuja, (2011) "Impact of Ethics in Higher education: towards meeting the challenge of global sustainability" in conference proceedings of the International Conference on Strategies & Innovations for Sustainable Development in organisations organised by GGSIPU, Delhi"[] []
  • Dr. Yukti Ahuja, (2010) "Comparative study of customer satisfaction in Indian Public sector and private sector banks" in International journal of Engineering and Managemen"[] []
  • Dr. Yukti Ahuja, (2010) "Towards building a strong retail brand: A study of impact of overall shopping experience on customers’ perception of a big retail store across three cities in India " in Journal of Business Vision"[] []
  • Dr. Yukti Ahuja, (2009) "Impact of in-film advertising on customer perception and purchase intention " in MAIMS Journal"[] []
  • Dr. Yukti Ahuja, (12/2018) "Telling Stories in the Digital Space: A Marketing Perspective" in MANTHAN: Journal of Commerce and Management"[] [10.17492/manthan.v5i2.14321]
  • Dr. Yukti Ahuja, (12/2018) "5Ps : A Conceptual Framework for Digital Marketing Campaign" in Asian School of Business Management ASBM Journal of Management, Vol. XI, Issue 2"[] [awaited]
  • Dr. Yukti Ahuja, (10/2018) "Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian NGO" in Journal of the International Academy for Case Studies"[] [Print ISSN: 1078-4950; Online ISSN: 1532-5822,]
  • Dr. Yukti Ahuja, (09/2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India" in Itihas : The Journal of Indian Management "[] [ISSN 2249-7803]
  • Dr. Yukti Ahuja, (07/2018) "Examining the Inter-relationship between Reference Group, Media Influence, Individual Factors and Purchase Intention of the Indian Tweenagers" in Business and Social Sciences Journal"[] [ISSN : 2518-4598 E-ISSN: 2518-4555]
  • Dr. Yukti Ahuja, (05/2018) "Jump on the Bandwagon: Latest Pursuit in Business" in Emerging trends in Global Business Management, Excel India publishers"[] [ISBN- 978-93-86724-80-9]
  • Dr. Yukti Ahuja, (03/2017) " Budding Tweenager Consumer Segment - A Comprehensive Literature Review " in Asian Journal of Research in Business Economics and Management"[] [ISSN 2249-7307]
  • Dr. Yukti Ahuja, (01/2017) "Determinants of Indian Tween Consumer’s Purchase Intention- A study of Delhi, NCR" in Researchers World – Journal of Arts, Science & Commerce, Volume VIII, Issue –1.2 "[] [ISSN 2231-4172]

Management Development Programme

Conferences

  • Dr. Yukti Ahuja, presented in Contemporary Practices In Management: Creative Or Dogmatic Organized By Yukti Ahuja[06.02.2015 ]
  • Dr. Yukti Ahuja, presented in Understanding the Influencers of Brand Importance on the Tweenagers’ Purchase Intention: Perspectives for developing Brand Strategies” presented at International Conference Strategic Management: Delivering Business Goals on Organized By Panjab University, Chandigarh[12/13/2017 ]
  • Dr. Yukti Ahuja, presented in Envisioning a Skilled India - A Meaningful Initiative by Karmaarth Fore International Sustainable Development Conference 2018 (FISDC 2018) Organized By Fore School of Management[01/11/2018 01/13/2018 ]
  • Dr. Yukti Ahuja, presented in Digital Space and Story-telling: A New Page in the Marketing Ecosystem at the International Conference on Emerging trends and challenges in the globalized Digital era Organized By Chitkara University, Panjab[05/25/2018 ]
  • Dr. Yukti Ahuja, presented in Riding the Wave of Digitalisation: An Exploratory Study of Restaurant Industry in India Organized By Apeejay School of Management, New Delhi in association with College of Business and Innovation-The University of Toledo, USA, 8th International Conference [07/20/2018 ]
  • Dr. Yukti Ahuja, presented in Unfurling the latest patterns of Entertainment Consumption by Indian Audience: A Twitter Sentiment Analysis Organized By International Conference on Future Computing and Communication Technology (ICFCCT-2018), MIET Meerut [12/22/2018 ]
  • Dr. Yukti Ahuja, presented in Determining the Influence and Perceived Parent Response- A Perspective of Emerging Tweenage Segment in India Organized By ICABML, Dubai organized by Centre for Research & Consultancy at University of Dubai in collaboration with Dubai Chamber of Commerce & Industry [11/25/2018 11/25/2018 ]
  • Dr. Yukti Ahuja, presented in Digital Marketing: the Fitting Tool for SME’s Customer Connect” selected for presentation in 3rd International Conference on Drifts in Business, Governance and Societal Values: Conflicts and Challenges Organized By IMI Bhubaneswar and EGADE Business School, Mexico[12/08/2017 12/09/2017 ]

Seminar

Cases

  • Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian Ngo, Journal of the International Academy for Case Studies, Print ISSN: 1078-4950; Online ISSN: 1532-5822, Volume 24, Issue 3, September 2018
  • Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue
  • “Successful and Significant: The Brand Journey of Jagan Institute of Management Studies” at Case Study Summit at IIM Raipur on 12-13.12.14 Published the same in a Case Book by Economic Times Cases and IIM Raipur in the month of June, 2015