About Us

Specialisation: Marketing, Consumer behaviour
Email: [email protected]

Dr. Yukti Ahuja

Associate Professor - Management

Yukti Ahuja is associated with Jagan Institute of Management Studies, Sector-5, Rohini since 9 years. An MBA from University School of Management Studies,GGSIPU along with UGC (NET), is a graduate in English Literature (B.A Hons.) from Jesus and Mary College She is pursuing her PhD in the field of consumer behaviour. Prior to this she has worked with the media giant HT Media Ltd. in the sales division and has handled institutional selling. She has many national and international publications and...
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PublicationsResearch and PublicationsConferencesCases
Faculty NameTopicJournal NameISSN No/D.o.i numberYearWeblink of the PaperScopus Indexed
Dr. Yukti AhujaToday’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillongvvvhhnn2017http://poster.pacific-university.ac.in/2017/marchNine.aspxScopus Indexed
Dr. Yukti Ahuja An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention Journal of Commerce & Management ThoughtPrint0975-623X. Online ISSN: 0976-478X/ 12017https://search.proquest.com/openview/5e8ae45bd4f2944edcd55e0b15f3f8e1/1?pq-origsite=gscholar&cbl=2032628Google Scholar
Dr. Yukti Ahuja An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention Journal of Commerce & Management ThoughtPrint0975-623X. Online ISSN: 0976-478X/ 12017https://search.proquest.com/openview/5e8ae45bd4f2944edcd55e0b15f3f8e1/1?pq-origsite=gscholar&cbl=2032628Google Scholar
Dr. Yukti AhujaMaking A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian NGOJournal of the International Academy for Case StudiesPrint ISSN: 1078-4950; Online ISSN: 1532-5822,10/2018https://www.abacademies.org/articles/Making-a-CSR-initiative-more-meaningful-a-case-study-of-karmaarth-karma-the-deed-and-arth-the-meaning-an-Indian-NGO.pdfScopus Indexed
Dr. Yukti AhujaCustomer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in IndiaItihas : The Journal of Indian Management ISSN 2249-780309/2017NAOther
Dr. Yukti AhujaExamining the Inter-relationship between Reference Group, Media Influence, Individual Factors and Purchase Intention of the Indian TweenagersBusiness and Social Sciences JournalISSN : 2518-4598 E-ISSN: 2518-455507/2018https://journals.co.za/docserver/fulltext/bssj_v3_n2_a3.pdf?expires=1539428862&id=id&accname=guest&checksum=609D3BABAB61330DB1958A2E17577A5BIndexed
Dr. Yukti AhujaJump on the Bandwagon: Latest Pursuit in BusinessEmerging trends in Global Business Management, Excel India publishersISBN- 978-93-86724-80-905/2018NAIndexed
Dr. Yukti Ahuja Budding Tweenager Consumer Segment - A Comprehensive Literature Review Asian Journal of Research in Business Economics and ManagementISSN 2249-730703/2017https://www.google.co.in/search?q=Budding+Tweenager+Consumer+Segment+-+A+Comprehensive+Literature+Review%2C+Asian+Journal+of+Research+in+Business+Economics+and+Management%2C+Vol.+7%2C+No.+3%2C+March+2017%2C+pp.+94-106.&rlz=1C1CHZL_enIN812IN812&oq=BudIndexed
Dr. Yukti AhujaDeterminants of Indian Tween Consumer’s Purchase Intention- A study of Delhi, NCRResearchers World – Journal of Arts, Science & Commerce, Volume VIII, Issue –1.2 ISSN 2231-417201/2017NAGoogle Scholar

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