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Dr. Priyanka Goel

- Information Technology

Specialisation: Management
I have done my Ph.D from Jagannath University. Also qualified with M.Com,MBA(Ex), PGDBM, Eng Hons and is now working as Assistant Professor in Jims.I worked with SRCC and LBC, university of Delhi.I also cleared UGC-Net in Dec,2010.I have presented and published research papers in national and international seminars,conferences. Many papers have been published in journals of high repute.

I have chaired two technical sessions in National conference on HRM held in 2013 &2014 respectively. My Ist edition on marketing management was  published by Atlantic Publishers in 2015 and another book on HRM in january,2017
Two paper published with Indian patent

PATENT PUBLICATION

Ø  Paper titled” Impact of Modern Digital Age onGlobal Brand Building in Education   andManagement” has bn published under Indian patent on 11/08/23 under application no202311048411A with page no 57.

Ø  Paper titled“The changing role of Marketing in current scenario culture and customerexperience position has been published under Indian patent on 24/06/2022 underapplication no-TEMP/E-1/36078/2022-MUM; with page no 39049/39477.

Ø Received DR.SARVEPALLI  RADHAKRISHNANBest Teacher Award 2021 for dedication and commitment in Teaching &   Research in Human Resource managementacknowledged by CENTER  for PROFESSIONAL  ADVANCEMENT

Ø F

Teaching

  • ounder member of “InternationalAssociation of Commerce and Management” (IACM) under the common seal ofGoverning Board and Executive council of BEIL on May14, 2022. Ø Professional Member of “InternationalAssociation of Distance and online Education” on May14, 2022. Ø Life Member of “Association of IQAC(International Quality Assurance Certified) Professionals” under the common sealof Bestow Edutrex International on May14,2022 Ø Annual member of the Center for Professional advancement (a unit of IMRF Regdwith Govt of India NITI Aayog darpan) in2021
  • Human Resource Managem,ent, Marketing management
  • Human Research Management
  • HR

Research & Publication

  • Dr. Priyanka Goel, (March 2023) "The Impact of Digital Marketing on Business Growth and Branding" in Scopus"[ Issue 3] [ISSN No20463-5346]
  • Dr. Priyanka Goel, (Jan 2023) "Consumer Behaviour in 21st century: Impact on Marketing Strategy development”" in ABDC journal-The British Journal of Administrative Management"[Vol 59 Issue158 ] [ISSN No1746-1278]
  • Dr. Priyanka Goel, (2016) " “Comparative Analysis of Employee Engagement between Private and Public sector Banks " in Research Paper in International Journal of Multid"[] [ISSN :2249-4650).]
  • Dr. Priyanka Goel, (2016) "Viral Marketing: an unpredictable marketing tool”" in Research Article in book--Marketing management:Ch"[] []

Management Development Programme

  • ? Attended Five-Day Faculty Programme on “Advanced Research Methods:A Qualitative and Quantitative approach” in QT methods by ? Attended Five-Day Faculty Programme on “Advanced Research Methods:A Qualitative and Quantitative approach” organized by Maharaja Agrasen Institute of Technology from 25-29th July,2022 - 5 daya,2022-07-25  to 2022-08-29

Conferences

  • Dr. Priyanka Goel, presented An Exploratory Study on Status of Corporate Governance in India” in Challenges and Perspectives of Corporate Governance Organized By Lakshmi College, university of Delhi[18/09/2014 to 19/09/2014]

Seminar

  • Restructuring Business Strategies to Mitigate Global Risk , Sim Global Education on 26th March, 2022. by JIMS, Vasantkunj JIMS, in collaboratio with Vasantkunj Sim Global Education - 26th March, 2022. 26th March, 2022
  • ? Participated in national webinar on Interpersonal communication skills by Maitreyi college, University of Delhi on 4th June, 2022 by Maitreyi college, University of Delhi - 4th june,2022 4thjune,2022

Cases