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Dr. Pooja jain, (November, 2019) "E9
Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models" in
FIIB Business Review"[Vol 8/Issue 4] [2319-7145]
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Dr. Pooja jain, (June 2019) "Earning consumer satisfaction : A sustainable strategy (Ref: Patanjali Ayurveda Ltd.)" in International journal of Management studies "[] [2249-0302]
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Dr. Pooja jain, (Jan 2020) "MILAP Cosmetics - Expanding horizons and exploring new markets" in Journal of Management and Public Policy"[11/01/36] [0976-0148]
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Dr. Pooja jain, (Jan 2020) "E10
Impact of Modern ICTs’ usage on Agricultural Productivity: An Application of Modified TAM" in
Journal of Test Engineering and Management"[Vol 82] [0193-4120]
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Dr. Pooja jain, (2021) "Factors Influencing Customer Perception during Covid-19 pandemic with special reference to service providers in Delhi NCR" in Purushartha Journal"[Vol] [0975-024X]
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Dr. Pooja jain, (2018) "MAKING A CSR INITIATIVE MORE MEANINGFUL- A
CASE STUDY OF KARMAARTH, KARMA, THE
"DEED" AND ARTH, THE "MEANING", AN INDIAN
NGO" in Journal of the International Academy for Case Study"[] [ISSN: 1078-4950; Online ISSN: 1532-5822]
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Dr. Pooja jain, (2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India
" in ITIHAS-The Journal of Indian Management"[] [2249-7803]
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Dr. Pooja jain, (2017) "Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models.” " in IIM Conference"[] []
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Dr. Pooja jain, (2017) "Role of Mobile Phones in Rural Market Consumption " in conference"[] []
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Dr. Pooja jain, (2017) "Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models." in IIM Indore Marketing conference"[] []
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Dr. Pooja jain, (2017) "Impact of Demographic Factors on Technology adoption in Agriculture" in Journal"[] []
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Dr. Pooja jain, (2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India" in Journal"[] []
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Dr. Pooja jain, (2017) "Impact of Mobile intervention in Indian Agriculture" in Journal"[] []
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Dr. Pooja jain, (2017) "Role of Mobile Phones in Rural Market Consumption" in Journal"[] []
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Dr. Pooja jain, (2017) "Impact of Demographic Factors on Technology adoption in Agriculture
" in SCMS Journal of Management
"[] [ISSN: 0973-3167]
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Dr. Pooja jain, (2016) "Opportunities and Challenges of Internet adoption in Agriculture" in IIM Conference"[] []
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Dr. Pooja jain, (2016) "Impact of Mobile adoption in Agriculture in Rural Market" in IIM Indore "[] []
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Dr. Pooja jain, (2016) "Role of Tangible incentives in the success of branding India via the ‘make in India’ campaign" in IIT Delhi"[] []
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Dr. Pooja jain, (2016) "Opportunities and Challenges in Branding a Social Initiative: A Case Study of Karmaarth (Karma – The Deed and Arth – The Meaning)." in IIT Delhi"[] []
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Dr. Pooja jain, (2016) "Exploring the Impact of Internet on Consumption of Consumer Durables in Rural Market. " in Journal"[] []
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Dr. Pooja jain, (2016) "Understanding the impact of mobile acceptance in Agriculture" in Journal"[] []
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Dr. Pooja jain, (2016 ) "Storytelling in Business: An effective Brand communication tool.." in Journal"[] []
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Dr. Pooja jain, (2015) "A study exploring the presence and expression of the young Indian customer in the marketing space" in Journal"[] []
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Dr. Pooja jain, (2014) "A Study Exploring the Presence and Expression of the Young Indian Customer in the Marketing Space" in Journal"[] []
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Dr. Pooja jain, (2013) "FROM CONVERSATIONS TO CONVERSIONS: THE ART OF STORYTELLING IN BUSINESS" in conference"[] []
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Dr. Pooja jain, (2012) "Exploring Rural Market: New Age Mantra" in conference Paper"[] []
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Dr. Pooja jain, (2011) "Rural Marketing: A jewel in the crown of corporate" in conference"[] []
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Dr. Pooja jain, (2011) "Entry of organized Retail: Impact on small retailers, Saaransh Journal" in National Journal"[] []
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Dr. Pooja jain, (2010) "Moving towards Greener Marketing" in conference"[] []
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Dr. Pooja jain, (2010) "Indian Medical Tourism: An emerging opportunity" in conference"[] []
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Dr. Pooja jain, (2010) "Exploring Rural Market: New Age Mantra" in Conference"[] []
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Dr. Pooja jain, (10/2018) "Consumers’ Attitude towards Mobile Marketing: an empirical investigation" in Pacific Business Review International"[] [ISSN: 0974-438X]
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