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Dr. Pooja jain


She has been associated with JIMS, Rohini for about 16 years and now is acting as the Director of the Institute. She has worked with Reliance Info com for about a year in the sales division and has handled institutional selling. Her areas of interest include Rural marketing, Sales Management and Consumer Behavior. she has completed her doctoral on ICT application for rural consumers. She regularly conducts Management development programs and Training on customer relationship management and Selli...
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PublicationsResearch and PublicationsConferencesCases
Faculty NameTopicJournal NameISSN No/D.o.i numberYearWeblink of the PaperScopus Indexed
Dr. Pooja jainMAKING A CSR INITIATIVE MORE MEANINGFUL- A CASE STUDY OF KARMAARTH, KARMA, THE "DEED" AND ARTH, THE "MEANING", AN INDIAN NGOJournal of the International Academy for Case StudyISSN: 1078-4950; Online ISSN: 1532-58222018https://www.abacademies.org/articles/Making-a-CSR-initiative-more-meaningful-a-case-study-of-karmaarth-karma-the-deed-and-arth-the-meaning-an-Indian-NGO.pdfScopus Indexed
Dr. Pooja jainImpact of Demographic Factors on Technology adoption in Agriculture SCMS Journal of Management ISSN: 0973-31672017www.scms.edu.in/uploads/journal/articles/article_19.pdfOther
Dr. Pooja jainCustomer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India ITIHAS-The Journal of Indian Management2249-78032017https://web.b.ebscohost.com/abstract?direct=true&profileScopus Indexed
Dr. Pooja jainConsumers’ Attitude towards Mobile Marketing: an empirical investigationPacific Business Review InternationalISSN: 0974-438X10/2018http://www.pbr.co.in/2018/months.aspxCSI