About Us

Specialisation: Management
Email: [email protected]

Dr. A R Mishra

Professor - Management

Dr. A. R. Mishra has done B.Sc. (Maths) from Allahabad University, MBA (Marketing) from Motilal Nehru Institute of Research and Business Administration (MONIRBA), Allahabad University and Ph.D. from Gautam Buddha University, Greater Noida. He is UGC-NET qualified and has 22 years of teaching experience in the areas of Marketing, Research and Quantitative Techniques. He is well versed in Advanced Data Analysis through SPSS and Structural Equation Modelling through AMOS and SmartPLS Software. He h...
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Research and PublicationsMDP Courses
Faculty NameTopicJournal NameISSN No/D.o.i numberYearWeblink of the PaperScopus Indexed
Dr. A R MishraNuances of Brand LoyaltyJournal of Global Information and Business Strategy0976-492512/2017www.gitarattan.edu.inOther
Dr. A R MishraExamining Effects of Consumer Confusion on Purchase Decision Postponement and Brand Loyalty in the context of Indian Private Label BrandsVidya International Journal of Management Research2278-255912/2015www.ijmrr.comOther
Dr. A R MishraModeling Association of Consumer Personality, Values and Interpersonal Influences in Predicting Brand Preference for Indian Private Label BrandsConference Compendium978-81-928380-5-211/2014www.its.edu.inOther
Dr. A R MishraLogit Model for Private Label Brand LoyaltyConference Compendium978-81-928-3800-711/2013www.its.edu.inOther
Dr. A R MishraHow to Float a Happy Customer Base in Turbulent TimesConference Compendium978-93-81505-44-111/2012www.its.edu.inOther
Dr. A R MishraImpulse Buying of Private Label BrandsSynergy-ITS Journal of IT & Management0972-736106/2014www.its.edu.inOther
Dr. A R MishraMeasuring Children's Brand Love: Rasna vs TangInternational Journal of Engineering Technology, Management and Applied Sciences2349-447603/2015www.ijetmas.comOther
Dr. A R MishraMeasuring Children's Brand Love: Rasna vs TangInternational Journal of Engineering, Technology, Management and Applied Sciences 2349-447603/2015www.ijetmas.comOther
Dr. A R MishraPromotional Efficiencies of Sweepstakes and Discounts in Retail of Consumer Electronics in India Conference Compendium978-93-81505-29-803/2012www.its.edu.inOther
Dr. A R MishraCost Management for Affordable Housing Projects in IndiaSynergy-ITS Journal of IT & Management8057902/2012www.its.edu.inOther