| Faculty Name | Topic | Journal Name | ISSN No/D.o.i number | Year | Weblink of the Paper | Scopus Indexed |
| Dr. A R Mishra | Nuances of Brand Loyalty | Journal of Global Information and Business Strategy | 0976-4925 | 12/2017 | www.gitarattan.edu.in | Other |
| Dr. A R Mishra | Examining Effects of Consumer Confusion on Purchase Decision Postponement and Brand Loyalty in the context of Indian Private Label Brands | Vidya International Journal of Management Research | 2278-2559 | 12/2015 | www.ijmrr.com | Other |
| Dr. A R Mishra | Modeling Association of Consumer Personality, Values and Interpersonal Influences in Predicting Brand Preference for Indian Private Label Brands | Conference Compendium | 978-81-928380-5-2 | 11/2014 | www.its.edu.in | Other |
| Dr. A R Mishra | Logit Model for Private Label Brand Loyalty | Conference Compendium | 978-81-928-3800-7 | 11/2013 | www.its.edu.in | Other |
| Dr. A R Mishra | How to Float a Happy Customer Base in Turbulent Times | Conference Compendium | 978-93-81505-44-1 | 11/2012 | www.its.edu.in | Other |
| Dr. A R Mishra | Impulse Buying of Private Label Brands | Synergy-ITS Journal of IT & Management | 0972-7361 | 06/2014 | www.its.edu.in | Other |
| Dr. A R Mishra | Measuring Children's Brand Love: Rasna vs Tang | International Journal of Engineering Technology, Management and Applied Sciences | 2349-4476 | 03/2015 | www.ijetmas.com | Other |
| Dr. A R Mishra | Measuring Children's Brand Love: Rasna vs Tang | International Journal of Engineering, Technology, Management and Applied Sciences | 2349-4476 | 03/2015 | www.ijetmas.com | Other |
| Dr. A R Mishra | Promotional Efficiencies of Sweepstakes and Discounts in Retail of Consumer Electronics in India | Conference Compendium | 978-93-81505-29-8 | 03/2012 | www.its.edu.in | Other |
| Dr. A R Mishra | Cost Management for Affordable Housing Projects in India | Synergy-ITS Journal of IT & Management | 80579 | 02/2012 | www.its.edu.in | Other |