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Dr. A R Mishra

Professor- Management

Specialisation: Management
Dr. A. R. Mishra has done B.Sc. (Maths) from Allahabad University, MBA (Marketing) from Motilal Nehru Institute of Research and Business Administration (MONIRBA), Allahabad University and Ph.D. from Gautam Buddha University, Greater Noida. He is UGC-NET qualified and has 22 years of teaching experience in the areas of Marketing, Research and Quantitative Techniques. He is well versed in Advanced Data Analysis through SPSS and Structural Equation Modelling through AMOS and SmartPLS Software. He has been resource person in the Faculty Development Programmes on Research Methodology and Advanced Data Analysis through Software organized by I.T.S and various other institutions.

Teaching

Research & Publication

  • Dr. A R Mishra, (12/2017) "Nuances of Brand Loyalty" in Journal of Global Information and Business Strategy"[] [0976-4925]
  • Dr. A R Mishra, (12/2015) "Examining Effects of Consumer Confusion on Purchase Decision Postponement and Brand Loyalty in the context of Indian Private Label Brands" in Vidya International Journal of Management Research"[] [2278-2559]
  • Dr. A R Mishra, (11/2014) "Modeling Association of Consumer Personality, Values and Interpersonal Influences in Predicting Brand Preference for Indian Private Label Brands" in Conference Compendium"[] [978-81-928380-5-2]
  • Dr. A R Mishra, (11/2013) "Logit Model for Private Label Brand Loyalty" in Conference Compendium"[] [978-81-928-3800-7]
  • Dr. A R Mishra, (11/2012) "How to Float a Happy Customer Base in Turbulent Times" in Conference Compendium"[] [978-93-81505-44-1]
  • Dr. A R Mishra, (06/2014) "Impulse Buying of Private Label Brands" in Synergy-ITS Journal of IT & Management"[] [0972-7361]
  • Dr. A R Mishra, (03/2015) "Measuring Children's Brand Love: Rasna vs Tang" in International Journal of Engineering Technology, Management and Applied Sciences"[] [2349-4476]
  • Dr. A R Mishra, (03/2015) "Measuring Children's Brand Love: Rasna vs Tang" in International Journal of Engineering, Technology, Management and Applied Sciences "[] [2349-4476]
  • Dr. A R Mishra, (03/2012) "Promotional Efficiencies of Sweepstakes and Discounts in Retail of Consumer Electronics in India " in Conference Compendium"[] [978-93-81505-29-8]
  • Dr. A R Mishra, (02/2012) "Cost Management for Affordable Housing Projects in India" in Synergy-ITS Journal of IT & Management"[] [80579]
  • Nuances of Brand Loyalty - 12/2017
  • Examining Effects of Consumer Confusion on Purchase Decision Postponement and Brand Loyalty in the context of Indian Private Label Brands - 12/2015
  • Modeling Association of Consumer Personality, Values and Interpersonal Influences in Predicting Brand Preference for Indian Private Label Brands - 11/2014
  • Logit Model for Private Label Brand Loyalty - 11/2013
  • How to Float a Happy Customer Base in Turbulent Times - 11/2012
  • Impulse Buying of Private Label Brands - 06/2014
  • Measuring Children's Brand Love: Rasna vs Tang - 03/2015
  • Measuring Children's Brand Love: Rasna vs Tang - 03/2015
  • Promotional Efficiencies of Sweepstakes and Discounts in Retail of Consumer Electronics in India - 03/2012
  • Cost Management for Affordable Housing Projects in India - 02/2012

Management Development Programme

  • Export Marketing and Financial Management in Issues in Internal Marketing and Financial Management of Exporting Firms by SISI, Varanasi - 1 Day
  • Motivational Training Supervisory Staff in Issues in Motivation by Northern Coalfield Ltd, Singraulli - 1 Day
  • Export Market Research and Sales Forecasting in Research Tools for Exporters and the Techniques of Sales Forecasting by Carpet Exporters of Bhadohi - 1 Day

Conferences

Seminar

Cases

GD/PI Schedule