-
Dr. A R Mishra, (12/2017) "Nuances of Brand Loyalty" in Journal of Global Information and Business Strategy"[] [0976-4925]
|
-
Dr. A R Mishra, (12/2015) "Examining Effects of Consumer Confusion on Purchase Decision Postponement and Brand Loyalty in the context of Indian Private Label Brands" in Vidya International Journal of Management Research"[] [2278-2559]
|
-
Dr. A R Mishra, (11/2014) "Modeling Association of Consumer Personality, Values and Interpersonal Influences in Predicting Brand Preference for Indian Private Label Brands" in Conference Compendium"[] [978-81-928380-5-2]
|
-
Dr. A R Mishra, (11/2013) "Logit Model for Private Label Brand Loyalty" in Conference Compendium"[] [978-81-928-3800-7]
|
-
Dr. A R Mishra, (11/2012) "How to Float a Happy Customer Base in Turbulent Times" in Conference Compendium"[] [978-93-81505-44-1]
|
-
Dr. A R Mishra, (06/2014) "Impulse Buying of Private Label Brands" in Synergy-ITS Journal of IT & Management"[] [0972-7361]
|
-
Dr. A R Mishra, (03/2015) "Measuring Children's Brand Love: Rasna vs Tang" in International Journal of Engineering Technology, Management and Applied Sciences"[] [2349-4476]
|
-
Dr. A R Mishra, (03/2015) "Measuring Children's Brand Love: Rasna vs Tang" in International Journal of Engineering, Technology, Management and Applied Sciences "[] [2349-4476]
|
-
Dr. A R Mishra, (03/2012) "Promotional Efficiencies of Sweepstakes and Discounts in Retail of Consumer Electronics in India " in Conference Compendium"[] [978-93-81505-29-8]
|
-
Dr. A R Mishra, (02/2012) "Cost Management for Affordable Housing Projects in India" in Synergy-ITS Journal of IT & Management"[] [80579]
|