On 16th July 2016, JIMS Marketing Club organized the first marketing activity ‘AD MAD SHOW’ for the 2016-18 session of PGDM. The objective of this activity was to provide a platform to students where they can showcase their advertisement skills. Judges for the event were Ms. Yukti Ahuja and Ms. Parul Raj. The program received an enthusiastic response from students. There were around 20 teams who participated in this activity. There were three rounds in this activity,
I.Print Advertisement: The topic of this round was “Sustainability”. Students created some exemplary posters depicting the topic in short preparation time.
II.Radio jingle round: The participating teams composed some fun and catchy jingles on the hypothetical product given to them.
III.Audio Visual Advertisement round: The qualifying teams who moved to the last round, were given different products on which they choreographed an advertisement. All the teams performed really well in this round, and showcased some innovative use of props.
The topics for the last two rounds were hypothetical and unusual products which forced students to think out of the box and come up with some very innovative and humorous advertisements. All the advertisements were very entertaining, which also received a good response from the audience. All the participant teams displayed creative thinking and commendable team work.
The teams were evaluated on their performance in all three rounds. At the end of the event first runner up and winning teams were announced. Ms. Yukti Ahuja and Ms. Parul Raj shared their appreciation and awarded the teams with prizes and certificates.