JIMS Organizing

Retail Conclave 2019

Enhancing Customer Engagement in
Changing Retail Landscape
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VENUE

Auditorium, JIMS,
Sector-5, Rohini

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DATED ON

Tuesday
December, 10th 2019

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TIMING

    10:00 am onward


Enhancing Customer Engagement in Changing Retail Landscape

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As retailers look for ways to differentiate in today’s highly competitive market, customer engagement strategies have become the critical components for optimizing the customer’s shopping experience. Customer engagement is not merely about giving customers a satisfactory experience during their sales journey, but also about inspiring and encouraging them to get involved themselves in the experiences retailers create for them. Beyond the verbal clues, customers also share unspoken intention through non-verbal behaviour with the retailers. Consumer expectations are increasingly conditioned by their experiences across the digital spectrum. The web offers breadth and depth of content along with the convenience of search. Each time a customer searches on the web, browses a retailer’s website or opens up its app, searches for a product, adds items to their online shopping cart, redeems a coupon, the customer exhibits “digital body language”. Retailers have recognized the opportunity to read these signs and accordingly cater their engagement with consumers. New disruptive technologies and innovative methods will continue to emerge to help retailers enhance customer engagement. However the question is ‘Are retailers ready to capitalize on them’?

The conclave aims to cover all the relevant points for enhancing customer engagement in the changing landscape of today’s retail sector. Discussion will be focussed on the strategies for enhancing and retaining customer base, understanding customer expectations, operational challenges, current scenario and way ahead.


ABOUT JIMS

Jagan Institute of Management Studies (JIMS) is proud to have entered 25th year of its establishment. JIMS imparts professional education in the fields of management and information technology. The Institute has been working for the attainment of a mission: to develop highly skilled and professional human resource for industry and business. From a very modest start, it has now acquired a commendable position as one of the premier institutes of the country. Our PGDM and MCA programs are approved by the AICTE and are accredited by National Board of Accreditation (NBA) for excellence in quality education and PGDM program have also been granted equivalence to MBA degree by Association of Indian Universities (AIU).The National Assessment and Accreditation council (NAAC) has accredited JIMS at A grade. Our MCA, BBA & BBA program are affiliated to Guru Gobind Singh Indraprastha University, Delhi, India.

SPEAKERS


Chief Guest


Mr. Manoj Kulkarni

Executive Director, Nielsen

Guest of Honour


Mr. Deepak Chaudhary

Director Sales, Audi


PANEL DISCUSSION


Session Moderator

Mr. Manish Gupta

Managing Partner, SG Associates (Ex. Director – North Retail Measurement Practices – Nielsen)

Panelist

Mr. V.Vineeth Kumar

Assistant Vice President (Strategic Alliances),
Aegon Life.


Panelist

Mr. Naveen Singh

Category Head,
Big Bazaar



Panelist

Mr. Sanjeev Hans

Head Operations and Sales,
Reliance Retail