Programme

PGDM - Retail Management

SPECIALIZATIONS

PROGRAMME COVERS FOLLOWING SPECIALIZATION PAPERS

PGDM-Retail Management-Marketing/ Finance /E-Commerce

Marketing
Trimester - IVMarksCredits
Services Marketing1003
Brand Management1003
B2B Marketing 1003
Sales and Distribution Management 1003
Trimester - VMarksCredits
International Marketing Management1003
Integrated Marketing communication 1003
Marketing Analytics1003
Contempoarary Practices in Marketing1003
Finance
Trimester - IVMarksCredits
Security Analysis & Portfolio Management1003
Strategic Financial Management1003
Financial Statement Analysis & Credit Appraisal1003
Financial Modelling-I1003
Trimester - VMarksCredits
International Finance and Risk Management1003
Business Valuation & Corporate Restructuring1003
Tax Planning and Management 1003
Financial Modelling-II1003
E-Commerce
Trimester - IV Marks Credits Trimester - V Marks Credits
Category Management in online business 100 3 Logistics and Supply Chain Management in e-commerce 100 3
Online Consumer Behaviour & Engagement 100 3 E-commerce: Security Threats and Cyber Laws 100 3
E-Business Strategy and Data Mining 100 3 E-Commerce Analytics 100 3
E-Entrepreneurship 100 3 Enterprise Resource Planning 100 3

Self-Directed Learning (SDL)

Sr. No.

Crouses / Projects

Credits

1

Moocs - 3 courses (3 credits * 3 papers)

9

credits

2

Social Sentivity Project

3

credits

3

Live Project

3

credits

4

Industry Research Project

6

credits

5

Research paper presentation (2 papers * 3 credits)

6

credits

6

Publications (2 papers * 3credits/6 credits)

12

credits

7

NCFM Certification (2 course * 3 credits)

6

credits

8

Entrepreurship Project (3 credits +  6 credits)

9

credits

 

Total

54

credits

       
 

 

GD/PI Schedule