Mark Buzz-Marketing Conclave 2018
Companies in the pursuit of profit, adopt newer strategies to reach out people and turn them into their clients. Latest tool to achieve this objective is influencer marketing. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers. These influencers in turn have influence over potential customers. This conclave attempts to develop practical and theoretical insights into this area. It assimilates the influencers, the Corporate houses and the PR agencies who engage them and the academicians who talk about their future scope and contribution to the marketing arena.
Date: 11th December 2018
Timings: 9:00 am to 4:00 pm
India International Center
IIC, Lodhi Gardens, Lodhi Estate, New Delhi, Delhi
JIMS PGDM Students, Marketing club students nominated by colleges and institutions across Delhi NCR, Faculty, Panelists and Media.
The Marketing Club of JIMS, provides a platform which gathers the zeal of all the marketing enthusiasts and channelizes it through various activities. This enables students to gauge the various aspects of marketing domain beyond classrooms and leverage the same to get a strong hold in the professional careers thereon.
Jagan Institute of Management Studies (JIMS, Rohini) was started in the year 1993 under the aegis of Jagan Nath Gupta Memorial Educational Society and is currently among the top management institutes of Delhi-NCR. We impart professional education both at post graduate and undergraduate levels in the elds of management and information technology. Our PGDM program is approved by the AICTE and is accredited from NBA for excellence in quality education. It has also been granted equivalence to MBA degree by the AIU. We offer two sector specific two-year, full time programmes namely PGDM (International Business) and PGDM (Retail Management). Both these programmes are approved by AICTE. JIMS, Rohini, also offers technical programs viz BBA, BCA & MCA afiliated to GGSIPU. JIMS offers excellent academic infrastructure and has a distinction of being preferred by the top recruiters for their campus placements, consistently. Our alumni have excelled in their professions, both as entrepreneurs as well as corporate leaders in different industries.
Date: 11th December 2018
|9:30 am – 11:00 am||SESSION 1 |
Influencer Marketing: Origins, Hits and Misses
(Practical insights into the strategy and experience sharing by eminent industry people across diverse trades)
|11:00 am – 11:45 am||TEA BREAK|
|11:45 am – 1:30 pm||Session II |
Modern day Customer "Not an easy nut to crack”
(Influencers side of the story. A sneak peek into their work, interactions and challenges)
|1:30 pm – 2:30 pm||LUNCH|
|2:30 pm – 4:00 pm||Session III |
Influencer Marketing as a Strategy: Potential, critique & Sustenance
(Enlightenment by luminaries from academia. Their appraisal and analysis of this emerging technique)