Mark Buzz-Marketing Conclave 2018
Conclave Partner
Companies in the pursuit of profit, adopt newer strategies to reach out people and turn them into their clients. Latest tool to achieve this objective is influencer marketing. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers. These influencers in turn have influence over potential customers. This conclave attempts to develop practical and theoretical insights into this area. It assimilates the influencers, the Corporate houses and the PR agencies who engage them and the academicians who talk about their future scope and contribution to the marketing arena.
Date: 11th December 2018
Timings: 9:00 am to 4:00 pm
India International Center
IIC, Lodhi Gardens, Lodhi Estate, New Delhi, Delhi
JIMS PGDM Students, Marketing club students nominated by colleges and institutions across Delhi NCR, Faculty, Panelists and Media.
The Marketing Club of JIMS, provides a platform which gathers the zeal of all the marketing enthusiasts and channelizes it through various activities. This enables students to gauge the various aspects of marketing domain beyond classrooms and leverage the same to get a strong hold in the professional careers thereon.
Jagan Institute of Management Studies (JIMS, Rohini) was started in the year 1993 under the aegis of Jagan Nath Gupta Memorial Educational Society and is currently among the top management institutes of Delhi-NCR. We impart professional education both at post graduate and undergraduate levels in the elds of management and information technology. Our PGDM program is approved by the AICTE and is accredited from NBA for excellence in quality education. It has also been granted equivalence to MBA degree by the AIU. We offer two sector specific two-year, full time programmes namely PGDM (International Business) and PGDM (Retail Management). Both these programmes are approved by AICTE. JIMS, Rohini, also offers technical programs viz BBA, BCA & MCA afiliated to GGSIPU. JIMS offers excellent academic infrastructure and has a distinction of being preferred by the top recruiters for their campus placements, consistently. Our alumni have excelled in their professions, both as entrepreneurs as well as corporate leaders in different industries.
Indian television actor, Colors TV fame
Well-known influencer, role model and the runner of an NGO focusing on Acid attack survivors being one herself, has successfully made her debut in a phenomenal short film called Aunty Ji
Renowned food blogger on Instagram who has collaborated with many food Brands, restaurants, café in Delhi- NCR, also works with more than 15 years of experience and expertise in diverse fields
Nitibha Kaul is an Indian reality TV show celebrity, model and an IT and business professional based in Delhi, India. Kaul came to media limelight in October 2016, after she was chosen as a contestant for season 10 version of India’s popular reality show Bigg Boss
Founder, Blue Digital Media Pvt. Ltd., a global face as an International Digital Media Consultant, Corporate and Academic Trainer and is a virtuoso in ideating peerless Search Marketing Strategies
Brand & Consumer Insight professional, Country Head India, MMR. Worked in India & China with global agencies like Millward Brown, Nielsen, icon Added Value & IMRB International
Professor, in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L).
Professor at Faculty of Management Studies, University of Delhi with rich experience in Marketing and Branding
AVP Marketing, Relaxo Footwears Limited. Graduate from SRCC and post graduate from MBE, Delhi University, Rajeev is a passionate marketer
Associate Professor-Marketing with School of Business Studies, Sharda University, With rich experience of teaching at various managements schools
Founder, Apostrophe communications, a PR firm, Dealing in collaboration with food, fashion, lifestyle bloggers and promote them on various social media platforms
Verified food blogger on zomato and also write blogs by the name Karanfoodfanatic in which he writes about the confessions of food, the places he visits and the lifestyle
JIMS alumni, currently Assistant Professor- Marketing and Entrepreneurship with NMIMS University, Mumbai. A Doctoral Research Scholar from MICA
With over 10 years of experience in market research and catapulted by his entrepreneurial streak, Aditya started Market Cube in 2009. Bringing together a gamut of experience across several industries, Aditya oversees the growth plans, financials, sales, and marketing.
Head, Vibsera, a popular PR Firm
Lifestyle blogger collaborated with Mall of India, Noida and Select City Walk, Saket for the promotion of many fashion brands
Date: 11th December 2018
| 9:30 am – 11:00 am | SESSION 1 Influencer Marketing: Origins, Hits and Misses (Practical insights into the strategy and experience sharing by eminent industry people across diverse trades) |
| 11:00 am – 11:45 am | TEA BREAK |
| 11:45 am – 1:30 pm | Session II Modern day Customer "Not an easy nut to crack” (Influencers side of the story. A sneak peek into their work, interactions and challenges) |
| 1:30 pm – 2:30 pm | LUNCH |
| 2:30 pm – 4:00 pm | Session III Influencer Marketing as a Strategy: Potential, critique & Sustenance (Enlightenment by luminaries from academia. Their appraisal and analysis of this emerging technique) |