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International Conference
On
Contemporary Management Practices:

Creative or Dogmatic?

On
Friday, February 06, 2015
At
JIMS, 3 Institutional Area, Sector-5, Rohini, Delhi- 110085
www.jimsindia.org
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Introduction

With the global economy grappling with uncertainty and expectation, business units today are subject to forces of hyper competitiveness and complexity. The sentiment is ubiquitous and the stage is set for learning, co-learning and community wide learning. Many companies have prospered with the aid of tried and tested strategies and have become exemplifiers in the industry. Bench marking has helped several to become an epitome of development. However, many others have innovation in their DNA, and an indomitable faith in the creativity of their resources. Their inventive ecosystem fosters ideation and nurtures the ingenious capital. Prolific thinking is a quintessential part of their value system.

Since management is about putting concepts into practice, these building blocks are key determinants in shaping the future of an organization. There is a school of thought which proposes that old is gold and principles once defined are infallible. Economics for instance works with the same assumptions that were followed decades back irrespective of the dynamic economic environment. Organizations have thrived on age old concepts with just about no change in their philosophies. Maslow’s hierarchy stands tall in the face of all challenges and is still the guiding principle behind most of the marketing paraphernalia. Others have attempted to revamp the existing ideas where in the essence of the ideologies does not change. It is only a cosmetic name or repackaging that hide the age of a concept. Reward and salary management with a tinge of modification became compensation management. Some concepts have evolved with time and are in constant state of influx like the Marketing mix model of 4 Ps faced inefficacy in justifying services which led to the extension of three more elements in the mix, with many practitioners vouching for one more in the kitty, making it total of eight as on date.

In stark contrast to these are the pioneering concepts which come from perennial innovators who think on their toes. The tenet of ousting the redundant and celebrating the audacity to think afresh is part of the creativity tradition. This happens in organizations which behold the belief that creativity makes people competitive and which encourage individuals to think out of the box. Ingenuity becomes a routine and hence leads to the birth of novel ideas like Blue Ocean Strategy, Digital Wallet, Cloud Computing, Big Data and Viral Marketing.

In order to stay competitive in this prevailing scenario, management needs to assess-


  • Are age old principles and practices still relevant?
  • Will the conventions stay put in the times to come?
  • Can repackaging bring about real changes?
  • Can innovation promise success?
  • Is creativity a potent tool to ensure progress?

The conference seeks to address the various dimensions, concerns and thoughts pertinent to- Contemporary Management Practices: Creative or Dogmatic?


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3 Institutional Area, Sector-5, Rohini, Delhi- 110085
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