Management Development Programs
Smart Marketing in Competitive Service Sector
July 21st, 2012 (Saturday)
Jagan Institute of Management Studies, Sector -5, Rohini, New Delhi.
Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally
contributing more to the global output and employing more people than any other sector.
In advanced economies, the growth in the primary and secondary sectors are directly dependent on the growth of services like
Banking, Insurance, Trade, Commerce, Entertainment etc. In alignment with the global trends, Indian service sector has witnessed
a major boom and is one of the major contributors to both employment and national income in recent times. The services sector has
been a major and vital force steadily driving growth in the Indian economy. While agriculture continues to be the primary employmentproviding
sector, the services sector is in second place.
While world trade in services is dominated by the developed countries, emerging economies like China and India are now playing an
increasing role. The economy has successfully navigated the turbulent years of the recent global economic crisis because of the vitality
of this sector in the domestic economy and its prominent role in India’s external economic interactions.
Today, there are great challenges in front of service industry particularly for the marketer. It is more difficult and complex to market
intangible services as compared to tangible goods. Further, customers today are becoming highly demanding and unless we use quality
and technology to our advantage, marketing will be short lived.
- To understand the opportunities and challenges at macro and micro level.
- Increased understanding and knowledge of the service sector and developing appropriate promotional strategies.
- To learn and adopt right pricing strategies and technologies to deliver service quality.
- Overview of service sector
- Opportunities and challenges in marketing of services and the way forward
- Selecting the right target and developing pricing as well as promotional strategies
- Technologies to enhance value delivery
- Designing Services Quality Model
- Designing the right service strategy for you
Participants- Who should attend this program?
- Supervisors / Junior level upto Middle level Managers involved in marketing of services
- Managers who wish to update their knowledge on the services sector
- All those interested in taking up careers in marketing of services
Key Resource Persons
- Mr. V.K Mehta, Additional General Manager( Marketing) BEL & Visiting faculty , JIMS
- Mr. Cherian George, Associate Professor, JIMS
- Dr Ritu Bajaj, Associate Professor, JIMS
Mr. V.K Mehta
E – Mail: email@example.com
Mr. Vinod Mehta is a Marketing
professional having more than 34 years
involved in sales and marketing, concept
selling and dealing with Institutions,
Government agencies, large corporates
and building long term client relationship.
Mr. Mehta is qualified Engineer in Electronics and
Telecommunication and also a Post Graduate in MBA from
Faculty of Management Studies, University of Delhi.
Mr. Vinod Mehta has developed his expertise in training
people in different functional groups and has conducted large
number of Management Development Programs and Executive
Development Programs for large corporates and multinational
companies. He has also a passion for teaching and he is a
visiting faculty for several top B-Schools in India. Mr. Mehta
has also conducted several customer focused training programs
for defense, railways, police, para military, PSU’s and private
Mr. Vinod Mehta is currently the General Manager (Marketing)
with Bharat Electronics Ltd., Ghaziabad and a visiting faculty
with JIMS at Rohini, Delhi.
Dr. Ritu Bajaj
E-mail – firstname.lastname@example.org
Dr. Ritu Bajaj has an experience of 12
years in the area of academics. She is a
postgraduate in MBA and PGDCA from
Kurukshetra University. She has also
completed her PhD from Kurukshetra
University. Her specialization lies in the area of Marketing and
Dr. Ritu Bajaj has conducted series of workshops on Soft Skills,
Interpersonal Skills, Business Etiquettes, Listening Skills, Group
Discussions, Interviews, and Presentation Skills. Her dynamic
command over communication makes her a great presenter. She
is widely travelled and has presented various research papers in
many national and international seminars and conferences.
Dr. Ritu Bajaj is currently associated with JIMS as a Professor in Management Department.
Mr. Cherian George
E-mail – email@example.com
After having graduated from Hindu
College of University of Delhi, he
completed his master’s degree in Business
Management (MBM) from Faculty of
Management Studies, Banaras Hindu
University in the year 1976. Mr. George has an interesting and
varied corporate experience of over 34 years of which 21 years
was involved in marketing of services. He has considerable
experience in marketing of advertising space with Times group
of publications and marketing of Business Information Services
with Reed Business Information – a division of Reed Elsevier
Group Plc. Mr. Cherian George also served as head of marketing
with National Centre for Trade Information (NCTI) - a leading
provider of Business Information, Training and Development
and Consultancy Services in the area of International Trade.
Mr. George is widely travelled and during his tenure with NCTI
was actively involved in organizing and conducting various
Training Programs, Seminars and Workshops for Trade and
Industry. He is also a qualified Trainer and Assessor.
Mr. George is currently associated with JIMS as an Associate Professor and Head of MDP Cell.
Certificate of Participation:
All the participants attending this program will be awarded
‘Certificate of Participation’ at the end of the program.
|For One-Two||For Three-Four|
|Rs 3000/-per person ||Rs 2500/-per person|
Above charges are inclusive of course material, Lunch, Tea/coffee and refreshments.
LIMITED SEATS. RESERVE YOUR SEATS TODAY !!
For more details contact
Mr. C. George
Head MDP Cell
Jagan Institute of Management Studies
3, Institutional Area, Sector-5,
Tel No. 011-45184004(D), 45184000