Co-Curricular Activities

Management Development Programs

Smart Marketing in Competitive Service Sector

On

July 21^st, 2012 (Saturday)

at

Jagan Institute of Management Studies, Sector -5, Rohini, New Delhi.

Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector.

In advanced economies, the growth in the primary and secondary sectors are directly dependent on the growth of services like Banking, Insurance, Trade, Commerce, Entertainment etc. In alignment with the global trends, Indian service sector has witnessed a major boom and is one of the major contributors to both employment and national income in recent times. The services sector has been a major and vital force steadily driving growth in the Indian economy. While agriculture continues to be the primary employmentproviding sector, the services sector is in second place.

While world trade in services is dominated by the developed countries, emerging economies like China and India are now playing an increasing role. The economy has successfully navigated the turbulent years of the recent global economic crisis because of the vitality of this sector in the domestic economy and its prominent role in India’s external economic interactions.

Today, there are great challenges in front of service industry particularly for the marketer. It is more difficult and complex to market intangible services as compared to tangible goods. Further, customers today are becoming highly demanding and unless we use quality and technology to our advantage, marketing will be short lived.

Objectives

• To understand the opportunities and challenges at macro and micro level.
• Increased understanding and knowledge of the service sector and developing appropriate promotional strategies.
• To learn and adopt right pricing strategies and technologies to deliver service quality.

Contents

• Overview of service sector
• Opportunities and challenges in marketing of services and the way forward
• Selecting the right target and developing pricing as well as promotional strategies
• Technologies to enhance value delivery
• Designing Services Quality Model
• Designing the right service strategy for you

Participants- Who should attend this program?

• Supervisors / Junior level upto Middle level Managers involved in marketing of services
• Managers who wish to update their knowledge on the services sector
• All those interested in taking up careers in marketing of services

Key Resource Persons

• Mr. V.K Mehta, Additional General Manager( Marketing) BEL & Visiting faculty , JIMS
• Mr. Cherian George, Associate Professor, JIMS
• Dr Ritu Bajaj, Associate Professor, JIMS

Mr. V.K Mehta
E – Mail: dearvkmehta@yahoo.co.in
Mr. Vinod Mehta is a Marketing professional having more than 34 years involved in sales and marketing, concept selling and dealing with Institutions, Government agencies, large corporates and building long term client relationship.
Mr. Mehta is qualified Engineer in Electronics and Telecommunication and also a Post Graduate in MBA from Faculty of Management Studies, University of Delhi.
Mr. Vinod Mehta has developed his expertise in training people in different functional groups and has conducted large number of Management Development Programs and Executive Development Programs for large corporates and multinational companies. He has also a passion for teaching and he is a visiting faculty for several top B-Schools in India. Mr. Mehta has also conducted several customer focused training programs for defense, railways, police, para military, PSU’s and private companies.
Mr. Vinod Mehta is currently the General Manager (Marketing) with Bharat Electronics Ltd., Ghaziabad and a visiting faculty with JIMS at Rohini, Delhi.

Dr. Ritu Bajaj
E-mail – ritu.bajaj@jimsindia.org
Dr. Ritu Bajaj has an experience of 12 years in the area of academics. She is a postgraduate in MBA and PGDCA from Kurukshetra University. She has also completed her PhD from Kurukshetra University. Her specialization lies in the area of Marketing and Retail.
Dr. Ritu Bajaj has conducted series of workshops on Soft Skills, Interpersonal Skills, Business Etiquettes, Listening Skills, Group Discussions, Interviews, and Presentation Skills. Her dynamic command over communication makes her a great presenter. She is widely travelled and has presented various research papers in many national and international seminars and conferences.
Dr. Ritu Bajaj is currently associated with JIMS as a Professor in Management Department.

Mr. Cherian George
E-mail – cherian.george@jimsindia.org
After having graduated from Hindu College of University of Delhi, he completed his master’s degree in Business Management (MBM) from Faculty of Management Studies, Banaras Hindu University in the year 1976. Mr. George has an interesting and varied corporate experience of over 34 years of which 21 years was involved in marketing of services. He has considerable experience in marketing of advertising space with Times group of publications and marketing of Business Information Services with Reed Business Information – a division of Reed Elsevier Group Plc. Mr. Cherian George also served as head of marketing with National Centre for Trade Information (NCTI) - a leading provider of Business Information, Training and Development and Consultancy Services in the area of International Trade.
Mr. George is widely travelled and during his tenure with NCTI was actively involved in organizing and conducting various Training Programs, Seminars and Workshops for Trade and Industry. He is also a qualified Trainer and Assessor.
Mr. George is currently associated with JIMS as an Associate Professor and Head of MDP Cell.

Certificate of Participation:

All the participants attending this program will be awarded ‘Certificate of Participation’ at the end of the program.

Participation charges:

Above charges are inclusive of course material, Lunch, Tea/coffee and refreshments.

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