Industrial Visit
to Mother Dairy on 28th July, 2012
For : PGDM (RETAIL & MARKETING)[2012-2014] Students
PGDM (Retail & Marketing) students of 1st year went for an industrial trip to the Mother Dairy head quarters at Patparganj, Delhi. Mother Dairy, set up in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India and is known for its hygiene and good quality of milk and agro products.
Students were briefed by Mrs. Chandra Sanwal, Senior Superintendent, Consumer Information Centre (CIS), about the milk ingredients and various benefits of milk. She also explained the working of the Mother Dairy through a presentation which was very informative and interesting.
Students were also given live demonstrations of various tests that could be conducted to check the purity of milk and were shown the processing plant of the Mother Dairy.
Later, all the visitors were given refreshments in the form of flavoured Milk and Ice Creams.
Overall it was an educating-cum-fun experience for the students.
 
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